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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Turbocharged Datsun 510 oozes old-school cool

According to host Matt Farah, one of the best ways to find cool cars is, quite simply, to keep your eyes open when out driving yourself. In the case of this sweet custom Datsun 510 Coupe, we're not sure which sense is better: Sight, to take in its lovely blue hues and timeless shape, or hearing, to absorb the good vibrations emitted by the turbocharged beating heart that has been lovingly transplanted underhood. For those keeping track, Farah says it now makes almost four times its original 95 horsepower. Fortunately, you don't have to choose a single sense to focus on. A quick click of the play button above is all you need to both see and hear this charming blue Datsun take to the road, with Farah happily behind the wheel. As an added bonus, you'll be treated to some truly beautiful vistas as the car snakes through some serpentine roads, wastegate and blow-off valve whistling like a tea kettle all the way. News Source: Tuned via YouTube Aftermarket Nissan Coupe Special and Limited Editions Performance Classics Videos drive datsun datsun 510 tuned

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."