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Nissan introduces new Lannia sedan in China [w/videos]

Take a good look at the vehicle you see here, because you may never see it again. That's because it was designed specifically for the Chinese market and is not likely to ever be exported far beyond its borders. It's called the Nissan Lannia, and it's the production version of the Friend-Me concept showcased two years ago in Shanghai and the Lannia concept unveiled in Beijing last year. It's a sedan targeted specifically at trendsetting Chinese buyers in their 20s and 30s, designed and developed locally by Nissan Design China and unveiled at the Shanghai Motor Show. The styling bears many hallmarks of the Japanese automaker's latest design language, particularly up front with its V-shaped grille treatment and sharply shaped headlights. The C-pillar looks signature Nissan as well, but leads to what looks like rather ungainly rear proportions somewhat disguised by dynamic styling elements. Details remain few and far between, but you can bet it packs a small engine driving the front wheels through a continuously variable transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Introducing the All-New Nissan Lannia April 20 – Shanghai – Nissan unveiled the all-new Lannia at Auto Shanghai 2015 on Monday, a culmination of vision taking the car from concept to reality. Two years ago in Shanghai, Nissan introduced the Friend-Me Concept, followed by the Lannia Concept in 2014 at the Beijing Motor Show, and Lannia is the tangible expression of the company's commitment to China. Building on Nissan's longstanding success in the sedan market, it's the first product developed and designed for young Chinese generations, especially those in their 20s and 30s, seen as the nation's trendsetters. "Edging forward is not enough. The market in China is moving very fast, especially with the post-1980s generation," says Titus Liu, Creative Design Manager at Nissan Design China. "They do not want to stick with the status quo, so we are dedicated to finding the next great breakthrough. This is important for us." Design and development was led by Nissan Design China, backed by the Nissan Global Design Center. Lannia's styling speaks to rising Chinese who want to set themselves apart as both edgy and sophisticated, resulting in a stylish new look for a sedan that goes against conventions.

Nissan to make 85% of the vehicles it sells here in US

We could be in for a big push from Nissan in the manufacturing realm if Vice President of US Sales and Marketing Fred Diaz has anything to say about it. Speaking to the Automotive Press Association recently, Diaz (above) expressed a desire to build some 85 percent of the vehicles Nissan sells to Americans in the US, claiming it will happen "in the very near future." Nissan has already moved to increase exports of its US-built products, and in 2013, it built just over 76 percent of the models it sold in this market within our country's borders.
"Any issues of us taking advantage of the value of the yen, we want to dispel that," Diaz told reporters, pointing out the contentious issue of currency manipulation. There's also the obvious goal of positive PR - Americans like things made in America, and they like companies that invest in America. Diaz is quick to point out that Nissan had done just that: "While a lot of people retrenched [during the recession], instead we leaned into it and we continued investing and in fact made over $5 billion in investments, bringing a lot of production from Japan to the United States and to Mexico," Diaz said, pointing out that Nissan has helped create 8,000 jobs through its investments.
Nissan runs three factories in the US, two in Tennessee and one in Mississippi. Between the three, production is up 22 percent, while the overall exports from the facilities have increased by 100,000 units, Diaz told reporters.

Kaz and Shiro talk Gran Turismo 7 details, Titan Nismo and more in AMA

One of the greatest innovations to come about thanks to the gigantic popularity of Reddit is the Ask Me Anything (AMA) question and answer format. The AMA becomes especially worthwhile, of course, when the person(s) answering the questions have detailed information or insight on products we love.
So, in the case of the recent AMA session with Gran Turismo creator and mastermind Kazunori Yamauchi (above), and his buddy and Nissan chief designer Shiro Nakamura (right), it was basically must-read stuff.
The pair really lived up to our expectations, too, with Kaz offering a lot of useful information about the future of the Gran Turismo franchise (especially the upcoming GT7 for Playstation 4), and Shiro promising to bring some interesting new ideas back to his colleagues at Nissan.