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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Is Nissan's Le Mans LMP1 racer really going to be front engined?

Since debuting the Nissan GT-R LM Nismo under a sheet earlier this year, Nissan has kept a very tight wrap on details about the racer. The company simply promised that the model would be on the starting grid for the 2015 24 Hours of Le Mans. However, the automaker had an aggressive attitude about the new program and said that the vehicle would "win in a very different way." The brand also hinted the final result wouldn't look like its competitors. This rendering suggests just how divergent the GT-R LM might be. Posted by Jalopnik, the rendering was supposedly based on the descriptions of people who have actually seen the racer. They described a car with a very long nose, and a rear that was potentially narrower than the front. From those details the pictures of a reverse Deltawing is almost conceivable. Judging by the original teaser image, this description actually sounds somewhat plausible too. The draping of the sheet in that photo could suggest some empty space at the back. According to this rumor, underneath that long snout could be an even bigger revelation – the engine. These days putting the powerplant ahead of the driver in a top-class endurance racer – even if it's behind the front axle for a mid-engine layout – is almost unheard of. Nissan trying it would certainly fall under a different way of winning. Though, such a thing was done by Panoz in the 2000s. Nissan is clear about keeping the racecar and road version at least somewhat related, especially technologically. Jalopnik speculates that the engine could be a gasoline-fueled twin-turbocharged V6 powering the rear wheels and a hybrid spinning the front and rear with a total system output of 1,000 horsepower or more. That figure is right on the money for modern LMP1 cars since the 2014-championship winning Toyota TS040 packs about 986 hp total. In the past few years, Nissan has failed to finish Le Mans with both the Deltawing that it sponsored and the ZEOD RC project. If these rumors prove true, then even getting the GT-R LM to see the checkered flag could be quite an accomplishment no matter where it finishes. Rumor has it that Nissan might show at least a glimpse of the vehicle during the company's Super Bowl ad this year. Related Gallery 2015 Nissan GT-R LM Nismo Announcement View 16 Photos News Source: JalopnikImage Credit: Jason Torchinsky via Jalopnik Design/Style Motorsports Nissan Racing Vehicles rendering nissan gt-r lm nismo nissan gt-r lm

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?