1991 Nissian 240 Sx on 2040-cars

Auto blog

Nissan posts $6.2 billion annual loss and unveils plan to cut costs

TOKYO — Nissan outlined a new plan on Thursday to become a smaller, more cost-efficient carmaker after the coronavirus pandemic exacerbated a slide in profitability that culminated in its first annual loss in 11 years. Under a new four-year plan, the Japanese manufacturer will slash its production capacity and model range by about a fifth to help cut 300 billion yen from fixed costs. It will shut plants in Spain and Indonesia, leave the South Korean market and pull its Datsun brand from Russia as part of a strategy unveiled on Wednesday to share production globally with its partners Renault and Mitsubishi. "I will make every effort to return Nissan to a growth path," Nissan Chief Executive Makoto Uchida said, adding that the company had learned from its past mistakes of chasing global market share at all costs. "We must admit failures and take corrective actions," he said, adding that starting with top-level managers, the company had to break its inward-looking culture which in the past has stymied efforts to deepen cooperation with France's Renault. Uchida said improving the company's cash flow was its biggest challenge. He reiterated that Nissan's cash liquidity was good even though it had negative free cash flow of 641 billion yen in the year ended in March. Nissan declined to give any forecasts for its current financial year which started in April due to the uncertainty created by the coronavirus pandemic. It also declined to give details on how many jobs it was cutting. In what is Nissan's second recovery plan in less than a year, Uchida pledged a return to profitability with a core operating profit margin above 5% and a sustainable global market share of 6%. Nissan posted an annual operating loss of 40.5 billion yen for the year to March 31, its worst performance since 2008/09. Its operating profit margin was -0.4%. The automaker said on Thursday that it sold 4.9 million vehicles last year, up from an earlier estimate of 4.8 million. That was still the second decline in a row and a fall of 11% from the previous period but meant Nissan clung on to its position as Japan's second biggest carmaker, just ahead of Honda and a long way behind Toyota. Pandemic pressure Even before the spread of the novel coronavirus, Nissan's slumping profits had forced it to row back on an aggressive expansion plan pursued by ousted leader Carlos Ghosn. The pandemic has only piled on the urgency to downsize.

Nissan New Micra being considered for Canadian market

A new story from AutoGuide is triggering new speculation that Nissan may be about to bring its New Micra to North America. According to a dealer-based source, Nissan is showing off the overseas hatchback at Canadian dealer meetings along with the redesigned 2014 Rogue. The report indicates that the car is expected to go on sale sometime mid next year. Autoblog has learned that, while the New Micra is indeed under study for the Canadian market, it is not being considered for US sales. Our well-placed source tells us that bringing the New Micra to US dealers "just wouldn't make sense."
Bringing the New Micra to US dealers "just wouldn't make sense."
Reading between the lines a bit, that's because Nissan already has a robust small car lineup spearheaded by the Versa sedan and new Versa Note hatchback, along with the compact Sentra. And while both Versa models are generously sized for the subcompact classes they compete in, their low entry price (the sedan starts under $12k) means that pricing the smaller Micra underneath it would be difficult. Given its historically significantly higher fuel prices (not to mention higher vehicle prices and a penchant for small cars), Canada seems like a much more hospitable market for the Micra.

2014 Nissan GT-R Track Pack squares off against Audi R8 V10 Plus

The team over at Motor Trend has pitted the new Audi R8 V10 Plus against the Nissan GT-R. While both of the bright red all-wheel-drive supercars are comparably matched in power output, the similarities end there. Audi offers a mid-engine aluminum coupe with a naturally aspirated V10 that spits out 550 horsepower. Nissan shows up with a more traditional coupe equipped with a 545-horsepower twin-turbocharged V6 at the front of the car.
The Head-to-Head video takes both cars to the Streets of Willow Springs in the California desert for some track work with professional racing driver Randy Pobst behind the wheel. After a day at the track, the pair head to the local mountains for some spirited real-world driving. One dominates on the circuit, while the other earns back its credibility in the canyons. We won't tell you which coupe comes out on top, but we think you may be surprised. Follow the link below to watch for yourself.