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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Corvette Z06. Nissan GT-R Nismo. Motor Trend Head 2 Head. 'Nuff said.

Here is a video we've been waiting for, one that will get broadband fiber optic cables glowing like Hooker headers on a dyno. For Episode 62 of Head 2 Head, Motor Trend throws the 2015 Chevrolet Corvette Z06 into the bear pit with the latest Nissan GT-R Nismo. What comes out of that is seventeen minutes of don't-look-away video. We're only going to give you the specs. The 3,527-pound Z06 gets on with a supercharged 6.2-liter V8 with 650 horsepower and 600 pound-feet of torque, applied to the wheels via a seven-speed manual transmission. With the Z07 performance package appended it has a front splitter and winglets, and a three-section rear spoiler among its aero aids. The tested model also wore carbon ceramic brakes, which helped push its $89,985 MSRP out to $105,210. The 3,881-pound GT-R Nismo plays the underdog – again – with a 3.8-liter twin-turbo V6 spitting out 600 hp and 481 lb-ft, yoked to a six-speed dual-clutch transmission. The GT-R left its 'performance bargain' days behind years ago, and this top-shelf version starts at $151,585 but has almost everything it can get, so the as-tested price was only a skosh more at $151,880. We're not going to tell you any more than that. Click on the video and let Carlos Lago and his two mean minions tell you a story you won't soon forget. Related Video: News Source: Motor Trend Channel via YouTube Chevrolet Nissan Coupe Luxury Performance Videos motor trend nissan gt-r nismo head 2 head

Renault-Nissan-Mitsubishi pool $200 million to invest in tech startups

PARIS — The Renault-Nissan-Mitsubishi alliance is setting up a $200 million mobility tech fund, three sources said, in the latest move by major carmakers to adapt to rapid industry change by investing in startups through their own venture capital arms. The fund, due to be unveiled by Chief Executive Carlos Ghosn at the CES tech industry show in Las Vegas next Tuesday, will be 40 percent financed by Renault, 40 percent by Nissan and 20 percent by Mitsubishi. "It will allow us to move faster on acquisitions ahead of our competition," one of the alliance sources told Reuters. Frederique Le Greves, a spokeswoman for the Renault-Nissan-Mitsubishi alliance, declined to comment. The traditional auto industry model based on individual ownership is threatened by pay-per-use services such as Uber, as well as ride- and car-sharing platforms, a challenge heightened by parallel shifts towards electrified and self-driving cars. Wary carmakers are struggling to embrace changes and technologies that some of their executives are only beginning to grasp. To accelerate the process, many are investing directly in the new services — and gaining access to intellectual property — via their own corporate venture capital (CVC) funds. BMW has purchased stakes in a plethora of ride-sharing, smart-charging and autonomous vehicle software firms through its 500 million euro ($600 million) iVentures fund, the biggest such in-house facility belonging to a carmaker. Among others that have been increasingly active are General Motors' GM Ventures, with $240 million, and Peugeot-maker PSA Group's 100 million-euro investment arm. CVC funds, a familiar feature of innovative sectors such as tech and pharmaceuticals, have become more commonplace among carmakers since the 2008-9 financial crisis. They let companies skip some of the formalities otherwise required for new investments, and pounce more swiftly on promising startups. The Renault-Nissan-Mitsubishi venture will also obviate the current need to thrash out the ownership split for each new alliance acquisition. It represents a further step in the integration of the carmakers as they pursue 10 billion euros in annual synergies by 2022. France's Renault holds a 43.4 percent stake in Nissan, which in turn controls Mitsubishi. Ghosn heads Renault and chairs all three.