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Nissan Cube dead for 2015

Another class cut-up has graduated from our motor pool. The Nissan Cube's indefatigable weirdness was likely both its chief selling point and its Achilles Heel, but Autoblog sources say that after a six-year run in the US, the niche player has been scrubbed from the Japanese automaker's lineup.
The move is hardly unexpected - there was confirmation from Nissan Canada that it was pulling the plug on the asymmetric little front-driver in its market back in May, and sales have not exactly been sparkling here in the States, either. In June, Nissan shifted just 336 Cubes, down 23.8 percent year over year. So far this year, Nissan has sold 2,294 units, a sales pace off 30.9 percent versus 2013. At its peak in 2010, the Cube remained firmly a niche vehicle, selling 22,968 units.
Nissan North America's Dan Passe, senior manager of product communications, maintains that "We are continuing to sell the 2014 Cube and we haven't made an announcement about future model plans," but Autoblog sources indicate that an official announcement will be coming in the next couple of months, and the Cube has been conspicuously left off of an exhaustive 2015 lineup "Charting the Changes" announcement released on Tuesday.

Nissan Xterra's fate hangs in the balance

The Nissan Xterra might not be long for this world, according to a report from Edmunds. The rugged SUV, which has always been a bit more of a hardcore, purpose-built vehicle than the rest of the Nissan SUV range. But it has also suffered from slowing sales, low fuel economy relative to the competition and general neglect, as Nissan has focused on other offerings in its range.
"There are plans to replace it, there are always plans, (but) I am not sure it will happen. I would say in the next six months to a year," Pierre Loing, vice president of product planning for Nissan Americas told Edmunds. Part of the problem, he added, was that the Xterra is a US-only vehicle, which makes it a hard sell in a world where automakers are increasingly depending on global cars.
Besides the economic forces working against the Xterra, it's just a vehicle that hasn't been a huge sales success of late. Customers are more conscious of fuel economy and a body-on-frame SUV that only nets 16 miles per gallon just isn't good enough; arguably why Nissan barely sold 17,000 units last year. We can hold out hope, as the Xterra remains a fun off-roader that we'd hate to see go, but unless Nissan finds a business case or some global partners, this is a vehicle that is on its last leg.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.