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Mitsubishi wants a compact pickup for the U.S. market, but won't rush it

A Mitsubishi dealer told Wards Auto last year that "the most requested model at the brand's U.S. dealer meetings is 'a pickup truck, a pickup truck, a pickup truck.'" This month, Mitsubishi North America's COO told Wards that the carmaker has its eye on getting back to the compact pickup segment in the U.S., but that it will take time. "[We'd] have to have one that's the right fit for Mitsubishi," he said, "for our demographic, and something that's really competitive in the market." That wasn't the case with the last compact pickup the brand sold here, the Raider. A product of the Daimler-Chrysler alliance with Mitsubishi at the time, the Raider was a rebadged Dodge Dakota. The pickup sputtered through four years of meager sales, being pulled from the market in 2009. As part of the Renault-Nissan alliance, Mitsubishi's been put in charge of the group's next midsize body-on-frame platform, Automotive News reports. The chassis will underpin the next-gen Mitsubishi Triton (2019 model pictured), Nissan Navara and Renault Alaskan, and if Daimler continues the tie-up with Renault, the next Mercedes X-Class. It sounds like Mitsubishi has already made room for electrification, the COO telling Wards, "you start mixing in some of that electrification technology and these hybrid drivetrains, the aspect of performance is really going to change in the future." The carmaker does very well with its compact Triton pickup, sold in 150 overseas markets under that name as well as L200 and Strada. Wards says LMC Automotive predicts a Triton will come to the U.S. as a 2025 model, but we can't know how similar our model would be to the international model. Our Nissan Frontier, for instance, is not the same as the Frontier sold overseas, the global truck also known as the Navara and NP300. The five-year wait shows Mitsubishi won't be reckless with any new launch now that it has a vision and momentum to protect. The Japanese carmaker has posted sales gains in the U.S. for six straight years. The last two years surpassed 100,000 units, 2018 delivering a 14 percent jump over 2017 in spite of Mitsubishi having just four models on sale here.

Nissan's purchase of Mitsubishi is officially official

After the company's announcement in May, the Nissan's purchase of a 34 percent stake in Mitsubishi is now official. The deal cost Nissan $2.3 billion, according to the Wall Street Journal, and brings Mitsubishi into the Nissan-Renault Alliance. The company explained that this new partnership will manifest itself in shared vehicle platforms and technology, joint purchasing, and shared manufacturing. Nissan also said that this purchase will make the company one of the three largest companies by volume in the world. Nissan also emphasized that Mitsubishi will very much be a partner in the current alliance with Renault. In addition, Carlos Ghosn, CEO of both Nissan and Renault, has been nominated to be the new chairman of the Mitsubishi board. With Ghosn at the head of the board, current Mitsubishi president and CEO, Osamu Masuko, will remain in his positions but Nissan's current chief competitive officer will join Masuko as co-chief executive officer at Mitsubishi. With these companies now working together, we'll probably start seeing more commonality between Nissan and Mitsubishi products here in the States. It would also be a great opportunity to get some of Mitsubishi's cooler products here. Perhaps Mitsubishi and Nissan will take our hint about the Delica. This article has been revised to clarify that Nissan Motors purchased the stake in Mitsubishi, not the Nissan-Renault Alliance, and to add the value of the purchase. Related Video: News Source: Nissan, Wall Street JournalImage Credit: Issei Kato / Reuters Mitsubishi Nissan Renault renault-nissan alliance

Junkyard Gem: 1986 Mitsubishi Cordia L

New Mitsubishi cars first showed up in the United States with Dodge Colt badging in the 1971 model year, and a broad range of Dodge- and Plymouth-badged Mitsubishis followed them across the Pacific in subsequent years. For the 1983 model year, cars bearing Mitsubishi badges finally appeared here, and there were four models available to start with: the Starion, Mighty Max, Tredia and Cordia. The sporty Starion and the sibling-to-the-Ram-50 Mighty Max pickup remain well-known to this day, but the Tredia and its Cordia platform-mate have all but disappeared from streets, junkyards and — for most of us — memories. I thought I'd never see another discarded Cordia again after spotting a first-year example nearly a decade ago, but then this '86 showed up in a San Francisco Bay Area self-service car graveyard recently. The Cordia and Tredia were the same car, mechanically speaking. The Tredia was a subcompact sedan priced to compete with the Toyota Corolla and Honda Civic, while the Cordia was a slick-looking liftback coupe that sought to lure potential buyers away from the likes of the Datsun 200SX, Toyota Celica and Isuzu Impulse. Both the Cordia and Tredia sold very well in Australia and New Zealand, but North Americans mostly ignored the Cordia and laughed at the Tredia. The last model year for both models in America was 1988. The Cordia was a cousin to the Galant and had the same front-wheel-drive layout. In 1986, Cordia engine choices were a naturally-aspirated 2.0-liter 4G63 straight-four rated at 88 horsepower and 108 pound feet and a turbocharged 1.8-liter 4G62T straight-four with 116 horsepower and 129 pound-feet. This car has the 2.0. A five-speed manual transmission was base Cordia equipment, but the original purchaser of this car opted for the 380-buck automatic (that's 1,067 of today's bucks). The emissions sticker tells us that this is a California-market car rather than a "49-state" version. Surprisingly for a car like this in the middle 1980s, an AM/FM stereo radio was base equipment. That worked out well for those who enjoyed the great music of the era. However, if you wanted to play cassettes you had to pay extra. This setup with separate cassette deck was fairly common during the decade; the cost for the 1986 Cordia was $133 (about $374 in 2023 dollars). The paint is faded but the interior doesn't look terribly thrashed.