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Mitsubishi expects to sell only 4,000 Outlander PHEVs in first year in US

First, it was late 2013 or early 2014. Then it was the fall of 2014. And then it was "roughly" April 2016. Now we can strike "roughly" from the record: the Outlander Plug-In Hybrid will finally arrive in the US in April 2016. Alex Fedorak, public relations manager, Mitsubishi Motors North America, told AutoblogGreen that the company is now "confident in that date." The various delays that held up the SUV this far – including battery shortages, deciding to make the PHEV in the US the refreshed version and better-than-expected sales in Europe and Japan – have worked their way through the system, he said. "The issue was battery capacity, and the vehicle sold far better in Europe than anyone anticipated. It just takes time to build the battery. You got to buy raw materials and rethink the whole process. We're confident that it's going to be next spring." As for where the Outlander will go on sale in the US Fedorak said he did not know the initial markets for, but said it was likely the plug-in SUV would mimic the roll-out of the i-MiEV, which is now available in most states. Even with the Outlander PHEV's success overseas, the company does not expect it to be a big seller here. "It's not going to be big percentage of Outlander sales [in the US]," Fedorak said. "Our expectations are in the single-digit percentage of the total Outlander sales. It's just going to be a technology showcase for us, and we'll see what happens. If it takes off for us like it did in Europe, it'll be good news for the brand." Last year, Mistubishi sold 31,054 Outlander Sports and 13,068 Outlanders in the US. That means Mitsubishi expects to sell a maximum of 3,970 Outlander PHEVs (nine percent of 44,122 total Outlander sales) in the plug-in's first year on sale in the US. Fedorak said he doesn't think there are any specific regulatory issues that need to be solved to bring the Outlander PHEV here. Things like EPA certification and crash testing still need to be done, he said, but that's just part of the normal process now. Fedorak said he thinks there is no difference in the plug-in powertrain from the current version sold in Europe and Japan and the version that will come to the US. But the rest of the 2016 Outlander will be "much more than a facelift," he said (something we've heard before). "It's a total rethink of the chassis and the tuning of the vehicle. The NVH of the vehicle, too."Related Video:

2016 Mitsubishi Outlander confirmed for New York debut

Mitsubishi is putting a lot of work into updating its lineup this year after strong sales growth in 2014. In addition to bringing the Concept GC-PHEV (pictured above) to the 2015 Chicago Auto Show, the Japanese brand is already spilling the beans about its plans for the New York Auto Show. "All of our 2016 model year vehicles will be refreshed with our new brand identity, starting with the 2016 Outlander, which will make its world premiere at the New York International Auto Show in April," Mitsubishi Motors North America Executive Vice President Don Swearingen said at the Chicago show. The future Outlander has already been spied testing in Europe. However, the launch of the plug-in variant has reportedly been pushed back until some time around April 2016. In the meantime, the Mitsubishi is showing the Concept GC-PHEV from an earlier Tokyo Motor Show in the Windy City. The company promises the vehicle's chunky design suggests its future design language, which is rumored to preview a future Montero. Under the hood, the GC-PHEV has a supercharged V6 and plug-in hybrid making 335 horsepower and an eight-speed automatic gearbox with power going to all four wheels. The GC-PHEV also has some sci-fi features to go with its next-gen looks, including something called the Tactical Table. While the name sounds like a high-tech way to play board games, the system lets occupants share information from a smartphone with the vehicle and other passengers. The concept includes an augmented reality windshield and collision mitigating braking, as well. Related Video: MITSUBISHI MOTORS CONCEPT GC-PHEV MAKES NORTH AMERICAN DEBUT AT THE 2015 CHICAGO AUTO SHOW Futuristic, full-size crossover concept provides a glimpse at the brand's new design language applied to a large SUV Features a powerful yet highly efficient supercharged V-6/electric motor plug-in hybrid, 8-speed automatic transmission and full-time Super All-Wheel Control all-wheel drive Features technology that Mitsubishi is working towards incorporating into production vehicles Mitsubishi Motors North America, Inc. (MMNA) today unveiled the futuristic Mitsubishi Concept GC-PHEV at the 2015 Chicago Auto Show. The full-size SVU concept provides a glimpse at the brand's new design language applied to a large vehicle.

2017 Mitsubishi Outlander PHEV will debut in New York

Mitsubishi is betting big on crossovers and EVs, and some promising stuff is in store for the end of this decade. But in the very near future, the first product in Mitsubishi's EV/CUV strategy will launch in the US: the 2017 Outlander PHEV will finally bow at the New York Auto Show in March. I say "finally" because Mitsubishi already offers a plug-in Outlander in other markets, and overseas the PHEV crossover is off to a great start. Mitsubishi is seeing "great success in Europe," according to Ken Konieczka, the company's VP of sales operations. And when the Outlander PHEV launches in the US later this year, Konieczka thinks it'll attract a lot of new buyers to the Mitsubishi brand. I got to see the 2017 Outlander PHEV at a small event in Detroit on Thursday. It's the only one in the country, and still has to undergo some more testing and development before the CUV ready for the spotlight. Perhaps that's why Mitsubishi parked it in a dark corner of Detroit's Garden Theater. Compared to the regular Outlander you see pictured here, the PHEV doesn't look all that different save some badges on the tailgate and front fenders and, of course, the charging port. But that's not all Mitsubishi has in store for New York. The Mirage G4 sedan will also bow at that show, after its Canadian introduction at the Toronto Auto Show in February. Like the Outlander PHEV, the Mirage G4 already exists in other markets, and Mitsubishi says it has the largest interior volume of any sedan in its class. More information about both models – including pricing and specifications – will be available when both cars hit the Javits Center stage in March.