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2014 Mitsubishi Mirage arrives in US this fall

Mitsubishi dealers have been painfully starved of fresh product for ages now, with their most recent new model, the bubble-shaped i electric car, already requiring a serious sales jumpstart. We've known for a while that help is on the way in the form of an all-new Outlander crossover, but we've basically only had loose confirmations to go on that the Japanese automaker would eventually reintroduce its Mirage subcompact to the American market. Today, those rumors have turned to reality, as Mitsubishi has confirmed that the five-door economy car will hit US dealerships this fall.
Every subcompact player needs a trump suit, from Ford's tech-rich Fiesta to Honda's impossibly space-efficient Fit, and the Mirage's calling card figures to be its fuel economy. Mitsubishi says it expects its 2014 Mirage to achieve 37 miles per gallon in the city and 44 on the highway (combined rating of 40 mpg) when equipped with a continuously variable transmission. Those figures are good enough, Mitsu says, to earn it the title of the most fuel-efficient gasoline vehicle sold in America that isn't a hybrid.
Of course, Mitsubishi isn't outlining any additional specs at the moment - not even engine configuration. We're expecting the company's 1.2-liter three-cylinder, which in European spec delivers a modest 79 horsepower and 78 pound-feet of torque. The Continent's Mirage weighs under 1,900 pounds, but the normally aspirated triple still makes for leisurely acceleration of 11.7 seconds to 62 miles per hour. It will be interesting to see if Mitsubishi makes some powertrain alterations to better suit American expectations.

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi confirms pair of MiEV Evolution II electric racecars for Pikes Peak

Preparing for next month's Pikes Peak International Hill Climb, Mitsubishi - the presenting sponsor of this year's PPIHC - has unveiled its entrant for the race: the all-electric MiEV Evolution II. Building off last year's MiEV-inspired entrant, the Evolution II has received numerous improvements, including a more powerful electric drive system, a lower center of gravity and even a more traditional racecar look. Driving a pair of MiEV Evolution II models this year will be Hiroshi Masuoka from Mitsubishi vehicle development and six-time PPIHC motorcycle winner, Greg Tracy.
Both MiEV Evolution II racers employ a quartet of electric motors (last year's car used just three), and output has been increased from 280 kilowatts (375 horsepower) up to 400 KW (536 hp). For improved handling, the cars' lithium-ion battery packs help provide lower centers of gravity, and both Masuoka's and Tracy's cars have received active yaw control, stability control and redesigned anti-lock braking systems. Hopefully, this will help them stick to the mountain better. As previously mentioned, even their look has changed, with less of a wide-body i-MiEV feel and more of a racecar appearance. We think the finished product would actually make for a pretty cool Le Mans Prototype racer, or perhaps an electrically powered rival for trackday cars like those from Radical.