2012 Mitsubishi Gs on 2040-cars

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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Junkyard Gem: 2015 Mitsubishi Mirage Hatchback

Remember the front-wheel-drive Dodge and Plymouth Colts (not to mention the Plymouth Champ and Eagle Summit) of the late 1970s through the middle 1990s? Those were Mitsubishi Mirages, and you could buy them here with Mitsubishi badging from 1985 through 2002. Then, for the 2014 model year, the Mirage returned to North America, as the cheapest new car you could buy here. Now, barely a half-decade later, I'm seeing significant quantities of these Mirages in the car graveyards I frequent. Here's a pretty clean '15 in a yard located within sight of Pikes Peak in Colorado. I began seeing the current generation of Fiat 500 in the cheap U-Wrench yards when those cars hit about six or seven years of age, and the same goes for the Sebring-based Chrysler 200s. The Mirage beats that dubious distinction by a year or two. Really, the only shorter showroom-to-junkyard average interval I've witnessed in my 38 years of junkyard crawling was achieved by the genuinely miserable early Hyundai Excels, which started to be discarded in quantity when they hit about age four; I recall seeing dozens of them in Southern California yards with 25,000 miles on the clock and hardly any interior wear-and-tear. Even the Yugo did better (and this is why I remain amazed by the generally high quality of Hyundai products starting in the early-to-mid 1990s; Hyundai gets my personal "Most Improved Automaker" award for that achievement). That said, I don't agree with the legions of my car-writer colleagues who love to trash the humble Mirage. I reviewed the 2014 Mirage, and then— just because I feel such affection for cheap commuter-mobiles— went back and wrote up the 2017 Mirage GT. These cars aren't much fun to drive, they have decidedly low-rent interiors, and you don't look like a serious car expert when the masses see you behind the wheel of one. And yet, if you're 22 years old in your first "real" job and you'll get canned if you're late even once, choosing a new car with a strong warranty, with non-ball-busting credit terms and a somewhat lower monthly payment than those other subcompacts that provide more road feel when you're at the limit of the performance envelope, you know, when you're trail-braking for a late pass on your favorite two-lane freeway offrampÂ… well, the Mirage looks like a pretty good deal on a transportation appliance.

Japanese automakers welcome North American trade deal, fear what's next

TOKYO — Toyota, Nissan and Mazda welcomed on Tuesday the revised North America trade deal that left Japanese automakers unscathed, but they may face a bumpy ride when Washington and Tokyo hold new talks on over $40 billion of annual U.S. auto imports from Japan. The United States and Canada reached an agreement on Sunday to update the 1994 North American Free Trade Agreement after Washington had forged a separate trade deal with Mexico in August. The updated deal effectively maintains the auto industry's current footprint in North America, and spares Canada and Mexico from the prospect of U.S. national security tariffs on their vehicles. Mazda, which ships cars to the United States from Mexico and Japan, called the deal a "big step forward". Nissan, which makes the cars it sells in the United States locally as well as in Mexico, Japan and other countries, said it was "encouraged" by the agreement. Toyota, Japan's biggest automaker, said it was "pleased" that a basic deal was reached. Other automakers were not immediately available for comment. While the deal has removed the risk that the disintegration of the pact would have posed to automakers, bigger risks loom large for Japanese firms as a chunk of the roughly 7 million cars they sold in the U.S. last year were shipped from Japan, and a trade deal between Washington and Tokyo has yet to be agreed. The United States and Japan last week agreed to begin fresh trade talks, with U.S. President Donald Trump seeking to address Japan's $69 billion trade surplus, of which nearly two-thirds comes from auto exports. Washington is also investigating the possibility of slapping 25 percent tariffs on auto imports on national security grounds, although it has agreed with Japan to put any new tariffs on hold during the talks. Analysts say the United States may take a tougher stance on auto imports from Japan than from its neighbors. "If Japan requests an exemption from the 25 percent tariffs under consideration, Washington could propose a more strict cap on imports than it agreed to with Mexico and Canada," said Koji Endo, senior analyst at SBI Securities. "That would be a risk." This could be a big blow to Japan, as the United States is a key source of revenue for Japanese automakers including Toyota, Nissan and Honda. The U.S. market accounts for a quarter or more of their annual global vehicle sales, and of their total U.S.