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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini Aceman concept previews a funky, flashy EV below Countryman

Mini has big plans for its future, and it all revolves around electrification and fun, funky design. Some of that has been shown with ambitious concepts such as the Mini Urbanaut micro-van, but now we're getting a look at what's coming soon with the Mini Aceman (a name curiously similar to the ill-fated two-door Paceman). It's still very much a show car at this point, but it does hint at a production electric SUV. The overall shape is clearly Mini. It's a boxy little thing with a contrasting roof, wraparound glass, fender flares, big headlights and a big grille. But everything is now beveled and angular. The grille has distinct sides, as do the headlights, which match the angles. The wheel arches are squared off, and the whole body has more chiseled panels. It gives the whole thing a more rugged shape than the usual Mini, which fits its crossover bodystyle and mission. And because it's an EV, it has a filled-in grille and flush door handles. All of these aspects are likely to show up in a production Aceman. Probably not appearing in the production model is the flashy LED grille that can display all kinds of colors and patterns. It's also matched with similarly animated puddle lights. We also doubt the production model will feature the bright orange covers over the external speakers that provide safety sounds but also welcome sequence sounds. The Union Jack taillights, though, those are probably happening, since they're already on the current production Mini lineup. That Union Jack roof rack wouldn't be out of the question either. Mini also noted that the production Aceman will slide between the Mini Hardtop and the Mini Countryman in the lineup. The size seems to back that up. It's about an inch longer than the four-door Mini Hardtop and about six inches taller. And all those numbers come in well below the bigger Countryman, save for height, which is similar. The interior is even more interesting than the exterior. Mini says they've applied the idea of "Charismatic Simplicity" to the car, and this is where it really shows. It has just a simple dash pad ahead of the funky green velour steering wheel, and mounted to it is a circular OLED touchscreen infotainment display. It continues the design idea laid out by the original Mini revival of the early 2000s, but very decluttered.

2025 Mini Aceman previewed as the brand's first standalone EV

Mini's first standalone electric model, the Aceman, will make its debut in the coming months. It was developed to fill the gap between the Cooper and the Countryman, and photos of a camouflaged prototype give us a better idea of what to expect when it lands in showrooms. If the name Aceman rings a bell, it's likely because Mini introduced it on a concept unveiled in 2022 and designed to preview the production model. The pictures suggest that the crossover hasn't changed much over the past two years: while the brand tweaked some of the design details, including the headlights, the front bumper, and the door mirrors, the overall proportions remain roughly the same. The funky-looking trim on the wheel arches carries over as well, though it looks like the EV lost ground clearance as it transitioned to a production model. Mini stresses that the Aceman will be all-electric, all the time; it won't be available with a gasoline-burning engine. It stretches about 160 inches long, 69 inches wide and 59 inches tall, meaning it's around 14 inches shorter, three inches narrower and six inches lower than the new second-generation Countryman. It's built on a 54.2-kilowatt-hour lithium-ion battery pack, but additional specifications aren't available. Somewhat tellingly, the aforementioned dimensions make the Aceman about the same size as the original Countryman launched in 2010. This likely explains what Mini had in mind when it made the new model much bigger than its predecessor; it carved out space for the EV. There's no word yet on precisely when the Aceman will lose its psychedelic camouflage and show its sheet metal; Mini notes that the unveiling will take place "in just a few months." While nothing is official yet, we wouldn't be surprised if the model lands in showrooms later in 2024 as a 2025 model. Details such as pricing, driving range, and where production will take place will emerge in the not-too-distant future. Related video: