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Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Next electric Mini Cooper due out in 2024 with a lot more range

The next-generation Mini Hardtop is expected to make its global debut in the not-too-distant future. The hatchback will be offered with gasoline- and battery-powered drivetrains, and a new report provides preliminary specifications about the electric model. One of the more significant changes will appear in advertisements and other promotional material: while the hatchback is officially known as the Hardtop in the United States and the Hatch in England, its successor will adopt the Cooper nameplate. We'll need to be patient to see how the Mini has evolved from a visual perspective but company boss Stephanie Wurst told British magazine Autocar that designers have taken it "back to its roots." It's not expected to grow in length but it will be wider than its predecessor and it will ride on a longer wheelbase. Made in China via a joint-venture with Great Wall Motors, the electric, two-door-only Cooper will be available with either a 40- or a 54-kilowatt-hour lithium-ion battery pack. Those figures correspond to the global-market model; details about the American-market car haven't been released. Range will check in at 240 miles for the smaller pack, according to Autocar, and the standard model will put 181 horsepower under the driver's right foot. Buyers who need more will be asked to step up to the Cooper SE, which will be rated at 215 horsepower.  In comparison, the current Cooper SE has 181 horsepower, about 110 miles of driving range, and a 32.6-kilowatt-hour battery pack. Made in England, the gasoline-powered Cooper hasn't been detailed yet. Autocar learned that there's a good chance the model will only be offered with an automatic transmission, so get a stick now while you still can. Front-wheel-drive will continue to come standard. We'll hear more about the next Cooper in the coming months, but it's not the next new model that we'll see from Mini. The third-generation Countryman previewed earlier in 2023 is tentatively scheduled to enter production in Germany in late 2023; it will be available with gasoline- and battery-powered drivetrains as well. The electric Cooper will reportedly arrive in May 2024, about two months before its gasoline-burning counterpart, so it will go on sale here in time for the 2025 model year. When it lands, it will compete in the same segment as the Fiat 500e. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.