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Mini launches electric conversion program for classic models

Mini unveiled an electric version of one of its classic models at the 2018 New York Auto Show. While the project was billed as a one-off at the time, the BMW-owned company announced it will begin making the conversion available to customers through a program called Recharged. Details about what's involved in the build are few and far between, beyond the obvious: The engine and transmission (which form one unit on these cars), the exhaust system, and the fuel tank are removed to make space for an electric motor, a battery pack, and the required electronics. The drivetrain is rated at 120 horsepower, which is nearly twice the 63-horse output of the final Mini models built in 2000, but the battery seemingly adds a tremendous amount of weight because performance isn't as impressive as you might think. Mini pegs the 0-to-60-mph time at 9 seconds (around 5 seconds less than a 2000 car), and it quotes 100 miles of range — 14 less than the Cooper SE. Several subtle visual details set the Recharged apart from a regular Mini. Look closely and you'll spot the Cooper SE's logo on the hood, on the trunk lid, and on the center caps. Some of the cars pictured in Mini's gallery also feature this logo on the quarter panels. Inside, there's a new-look analog instrument cluster, which — to Mini's credit — keeps a relatively period-correct design. It includes a speedometer, a temperature gauge, a range gauge, and a gauge that tells drivers which gear they're in. Speaking of, there's no longer a need for owners to argue about the merits of "magic wand," remote-shift, and rod-change gearboxes: The Recharged is exclusively offered with an automatic. Luckily, Mini isn't completely discarding its heritage. It stresses that all of the changes made during the EV conversion are reversible, and that the drivetrain that's removed from the car is labeled and stored in case the owner chooses to make the car original again. Pricing for the conversion hasn't been announced yet. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.