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BMW sold 2.49 million BMW, Mini and Rolls-Royce vehicles in 2018

FRANKFURT — German carmaker BMW on Tuesday said it achieved record sales of 2.49 million BMW, Mini and Rolls-Royce vehicles last year. "BMW Group achieved record sales in 2018. 2.49 million vehicles mean the BMW Group is the world's leading premium automotive company for the 15th year running," Chief Executive Harald Krueger said. In 2017, BMW Group sold 2.46 million vehicles. Daimler has not yet released annual sales figures for Mercedes-Benz passenger cars, so it remains unclear whether BMW brand overtook Mercedes-Benz in terms of sales in 2018. Sales of BMW, Mini and Rolls-Royce cars were higher than Mercedes-Benz in 2017.

2017 Mini Countryman is even bigger and now has a plug-in model

The least mini Mini is getting, um, less mini. Great, now we're done with the "mini" jokes from here on out. The all-new, second-generation Countryman is wider, longer, and rides on a stretched wheelbase. And oh yeah, the plug-in hybrid is the first electrified Mini since the Mini E last seen in 2010. By adding 8.1 inches of length and 1.3 inches to the width, the Countryman is easily the biggest Mini ever built. As a key-carrying fan of Mini's older pint-sized models, this is a disappointment. But the size increases pay dividends in the cabin, making this effectively the first Mini that won't result in assault charges for forcing passengers to ride in the back. The 2.9-inch stretch in the Countryman's wheelbase contributes to a hefty 3.8-inch jump in second-row legroom, and there's around two inches of extra shoulder room in both rows. There's a bump in cargo volume, too. Trunk space increasesby 1.1 cubic feet with the second row up, and 5.4 cubic feet with the back seats folded down. That cargo space is easy to reconfigure, too, with a 40/20/40 split in the seats and up to five inches of fore/aft movement. So yes, the Countryman is an annoyingly large Mini, but it's inarguably the most versatile and family friendly vehicle ever built by the British brand. Whether the overall dimensions please or anger you, everyone can get excited by the changes under the hood. Leading the pack is the first-ever hybrid Mini. Called the Cooper S E Countryman All4, Mini paired its excellent 1.5-liter, turbocharged three-cylinder with a 7.6-kilowatt-hour lithium-ion battery and an 87-horsepower electric motor for total output of 221 horsepower and 284 pound-feet of torque, which is enough for a brisk 6.8-second run to 60 miles per hour. Fully charged from the plug on the driver's side front fender, the latest electrified Mini can cover 24 miles at up to 77 miles per hour. We like that kind of balance. But while the Cooper S E Countryman is almost certainly very efficient, there are a few sacrifices. The biggest is the 9.5-gallon fuel tank, which is far smaller than the standard car's 16.1-gallon tank. That's not a problem if you have time to charge regularly, but it will be an annoyance on sustained road trips. Like the BMW X5 xDrive40e, the Countryman PHEV will feature three separate powertrain modes. Auto eDrive leaves things up to the car's computers, Max eDrive forces the car to run on electrical power alone, and Save Battery does exactly what it says.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.