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2025 Mini Cooper interior reveals minimalist retro design, massive circular screen

Mini just dropped a teaser for its 2025 Cooper, and it’s all about the new interior. And while Mini might be calling this a teaser, itÂ’s essentially a full, visual reveal of the new CooperÂ’s insides. The changes and updates are everywhere, as this new Mini shares practically nothing with the outgoing model. Its new centerpiece is a massive, circular display that appears to be showing off new infotainment system software. All of your vital information is housed within this huge screen. We can see the gear selection, electric range, power meter, navigation hub and media player all in the middle and top half of the screen. On the bottom corners are temperature control dials, and in the bottom middle is a row of shortcut icons that will presumably pull up larger menus of those items. The traditional instrument cluster is gone, but Mini has integrated a pop-up glass HUD display in its place, so youÂ’ll thankfully still have a lot of the important items right in front of your face. Just below the center screen is what Mini calls the “toggle bar.” It houses switches and knobs for things like selecting a gear, turning the car on and off and the various drive modes. Quick toggles for the defrosters and the hazards sit here, too. Interestingly, the steering wheel has more buttons than the center console, and the steering wheel itself is a new design. YouÂ’ll notice the strap-like third bottom “spoke” of the wheel and the ultra-chunky top part of the wheel — Mini says itÂ’s smaller in diameter than the current wheel, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Minimalism dominates the rest of the interior. The dashboard is simple with a basic upswept look, but itÂ’s augmented with fancy lights and animations that play through the fabric. Mini designed a horizontal air vent that integrates beautifully with the new dash, too. As for the doors, the materials look upscale and the armrest looks comfortable. We canÂ’t see the whole center console, but a pair of USB Type-C charge ports are positioned up front with a wireless phone charger right there, too. A pair of cupholders sit aft of this, and thereÂ’s no BMW iDrive knob to be seen.  As you can see from the video (above) where the original Mini interior morphs into the new one, the designersÂ’ inspiration for the 2025 model is fairly clear. Pare back, and bring the retro vibes in a digital way.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

This Mini just set a very long Nurburgring lap record

The video above is 45 minutes long. You probably won't watch the whole thing. It documents what is possibly the least visually exciting and most impressive Nurburgring record ever, with a Chinese driver keeping a Mini Cooper on two wheels for the entirety of a Nordschleife lap. That's 12.9 miles at a blistering average speed of 17 mph. The number of support vehicles seen on track, some of which pass the Mini at various points, highlights just how nonstandard this lap is. A Mercedes van trailing behind stops at one point and then catches back up shortly after. This is an endurance run more than anything. Credit of course goes to the skilled driver, who had to balance the car on its left wheels while enduring the pain of leaning at a steep angle. For 45 minutes. The car was specially prepped, with things like a welded diff and an airless left front tire (it looks like something off a fork lift) helping it steer, propel, and support the car. Bridge to Gantry's Dale Lomas was there to witness the leisurely event, and he has all of the details, including what was done to the car and what it was like to travel from viewing location to viewing location to witness the same lap. The driver, Han Yue, is an expert at manhandling Minis. He's the guy with the Guinness record for the tightest parallel-parking job (not to be confused with the tightest reverse parallel park) and also set with a driver in an M4 doing donuts around his up-on-two-wheels Cooper. We find it extremely fitting that the car for this latest record was plastered with Red Bull decals. You know, the wings? News Source: Bridge to GantryImage Credit: Nurburgring / Facebook Motorsports MINI Hatchback Racing Vehicles Performance nurburgring record