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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini says goodbye to Coupe and Roadster

Mini has tried a variety of body-styles in recent years, and while some of them have been successful, others have not – most especially its two-door models. Aside from the standard Hardtop (which is now available with an extra set of doors), the Clubman (which is also getting extra apertures in its next iteration) and the Paceman (which isn't expected to make it another generation), the Coupe and Roadster models have been particularly slow sellers for the brand. So after much speculation on their future, Mini is now officially showing both two-doors the door. Although the manufacturer has't said exactly when production of the two will cease at the plant in Oxford, UK, it has confirmed that "The two individual two-seater athletes Mini Coupe and Mini Roadster will finish their career together and as planned." In their place, Mini is said to be working to put the Superleggera Vision concept into production. Just when that may come to pass, or if it might breed a fixed-roof version to take the coupe's place, remain to be seen. But for now, you'll need to get your Mini with three doors or more. Related Video: THE MINI COUPE AND THE MINI ROADSTER: TWO ATHLETES TURN INTO THE FINAL STRAIGHT British premium automobile manufacturer continues the change of generation in its model program - production of both two-seater models at MINI Plant Oxford is about to end as planned. Munich, Germany, February 11, 2015. Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. The two individual two-seater athletes MINI Coupe and MINI Roadster will finish their career together and as planned. In taking this step, the British premium car manufacturer continues the change of generation in its model program and in terms of vehicle production at the Oxford plant. The new MINI 5 door is now produced there in seven engine variants, as is the new MINI 3 door. The MINI Coupe was originally launched in the "Green Hell": the new model saw its world premiere at the 24-hour race on the Nurburgring Nordschleife immediately before its appearance at the Frankfurt International Motor Show (IAA) in 2011.

Mini reveals new John Cooper Works concept ahead of Detroit

BMW effectively hit the reset button when it unveiled the new Mini at the LA Auto Show last month, opening the door to a whole raft of new variants to follow - and this is the first.
Set to be unveiled at the Detroit Auto Show next month is the new Mini John Cooper Works Concept, a show car that previews the next hot hatch from the Anglo-Saxon automaker. Mini isn't saying much about what makes it tick, focusing instead of the design that sets it apart from the standard version we've already seen.
This JCW concept features a lustrous grey paintjob with bright red accents, 18-inch alloys and an upgraded aero kit, all aimed at making the Mini look that much sportier. It's got bigger air intakes where the fog lights would be, LED headlamps, a black grille frame, side skirts, a rear bumper with diffuser insert and a roof-mounted spoiler.