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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Mini Cooper Hardtop 4-Door configurator is open for all

The Mini Cooper five-door hatchback, which the company insists on calling the Mini Hardtop 4 Door, doesn't start arriving at US dealers until January 2015. However, if you dig the latest model's styling but can't live without the two extra doors, you can start speccing one right now in the recently launched configurator.
The new five-door hatch isn't just the standard model with extra doors squished in. It rides on a 2.8-inch longer wheelbase and is 6.3-inches longer overall. That means more room for rear passengers and extra space to haul stuff in the boot. The engine options are shared though with a 1.5-liter turbocharged three-cylinder with 134 horsepower and 162 pound-feet of torque for the Cooper or a 2.0-liter turbo four-cylinder with 189 hp and 207 lb-ft in the Cooper S. Both are available with a six-speed manual or automatic.
Prices (including destination) for that extra space starts at $21,450 for the Cooper or $25,100 for the Cooper S, which is $1,000 more than the three-door in both cases. However, like any modern Mini, these guys are extremely customizable from the factory. There are an array of colors, 10 option packages and a ton of other add-ons to choose from.