2007 Mini Cooper S Convertible 2-door 1.6l on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Evo's Mini-focused tribute to Best Motoring is the best thing you'll see all day

Our friends at Jalopnik are absolutely spot on with their argument that "your life is shit" if you've never experienced Japan's outstanding Best Motoring. The show is easily one of the best car-related things on the Internet, taking the creme de la creme from what is now known as the Super GT series, as well as D1 drift and other disciplines, and plopping them in some of the finest cars of the 1990s and 2000s. Seriously, go and check it out. Back? Good. In honor of Best Motoring, Evo has put together its own tribute (some might call it a cover version) of the video series, assembling four drivers and four cars for an all-out track battle. The vehicles in question all sport the Mini badge, and they run the gamut from hot road cars to one-make racers. First, we have Andy Wallace and the best car of the bunch, a 2006 John Cooper Works GP (full disclosure: your author owns an R53 and will never be convinced that it isn't the finest example of the revived Mini, because supercharger). He'll be followed by Marino Franchitti in R56-based, 2013 John Cooper Works GP, while Dickie Meaden and Jethro Bovingdon are in the race-prepared, second-generation Mini Challenge JCW and third-generation Mini Challenge S275, respectively. Everything from the track action (which we won't spoil for you), to the camera work to the pre-race introductions is spot on, just like we'd expect from Best Motoring. It's outstanding, and you should be sure to take a look at it straight away.

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.