2006 Mini Cooper S John Cooper Works Gp on 2040-cars

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Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

Mini goes all Occulus Rift with Augmented Vision glasses [w/video]

If April Fools' Day hadn't already passed, this might have come off as a joke. For the upcoming Shanghai Motor Show, Mini has a prototype for an augmented reality system, and the tech looks absolutely bizarre. Developed in conjunction with Qualcomm, driver's don goggles that look like a cross between Google Glass and something a World War I aviator might wear, and being behind the wheel suddenly becomes almost like a video game. Called Augmented Vision, some of its features are similar to contemporary HUD systems, with displays of vehicle speed and navigation data, but this literally puts the info right in front of the driver's eye. There're sci-fi features too, like displaying floating arrows on the road to indicate where to turn to reach a destination, and perhaps coolest of all, the X-ray view lets you look through the car's doors and pillars to see outside. As a prototype, we wonder how much of this is nearly possible today and what's pure fantasy. See Mini's idea for the future of motoring for yourself in the clip below. Hopefully, we don't all have to wear such goofy looking glasses foe future tech, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI AUGMENTED VISION: A REVOLUTIONARY DISPLAY CONCEPT OFFERING ENHANCED COMFORT AND SAFETY. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand. Munich, Germany, April 9, 2015. MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jorg Preissinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand's trademark sense of lifestyle." Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

Mini John Cooper Works wears a racing suit for the Nurburgring

Mini is returning to the Nurburgring 24 Hours, one of the most grueling races in the world, after a decade-long hiatus. The BMW-owned British firm is supporting a private team called Bulldog Racing that's entering a heavily-modified John Cooper Works Hardtop into the event. The track-bound hatchback doesn't look, sound, or feel like a standard John Cooper Works Hardtop. Several modifications were made to prepare it for the race, including fitting the turbocharged, 2.0-liter four-cylinder engine normally found in the Clubman and the Countryman. It develops 306 horsepower and 330 pound-feet of torque, and it spins the front wheels via an eight-speed automatic transmission with an integrated differential lock. For context, the standard John Cooper Works Hardtop is rated at 228 horsepower and 236 pound-feet of torque. The engine slurps fuel from a bigger, 26-gallon tank and it exhales through a modified exhaust system. Dialing in more power wouldn't be much use without suspension and braking modifications to keep it in check. To that end, the Hardtop gains an adjustable suspension system, reinforced Uniball bearings for all moving chassis and suspension parts, and more powerful brakes from BMW M Performance. Bulldog Racing also installed a full body kit that looks like the one worn by the John Cooper Works GP, which is limited to 3,000 units. It includes a front splitter, flares over the wheel arches, an adjustable rear wing, and a rear diffuser. There's more than initially meets the eye: we're told that the underbody is completely covered as well. Makrolon windows replace the production car's glass units to reduce weight. Inside, you won't find many components that still carry a Mini parts number. Open the driver's door, which now features a carbon fiber panel, and hop over the full roll cage to settle into an OPM racing seat that faces a KMP quick-release steering wheel. The digital instrument cluster and, somewhat surprisingly, the infotainment system's screen remain, but the rear seats and most of the trim pieces have been removed. Bulldog Racing will continue to fine-tune the track-bound Hardtop in the coming weeks. Some tests will be performed on the Nurburgring, while others will take place on the private test track that BMW operates near Miramas, a town in the south of France. The hot hatch is scheduled to make its competition debut at the 50th edition of the Nurburgring 24 Hours taking place in Germany from May 26 to 29.