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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini will launch two additional crossovers to expand its footprint

Mini will maximize its global potential by releasing two crossovers during the 2020s, according to a recent report. The first will bolster the firm's electrification efforts, while the second will be positioned at the top of its range. The BMW-owned company's vast heritage makes expanding its presence in the crossover segment a tricky proposition, but executives believe they've blazed a way forward. The Countryman's first high-riding sibling will be an electric model developed jointly by Mini and China-based Great Wall Motors and built in the latter's home country. BMW announced the joint venture in late 2019, though it didn't specify which vehicle(s) it would build. Autocar learned the model, which could resurrect the Paceman nameplate, will be about as big as the current-generation X1, meaning it will slot slightly above the Countryman (pictured) in terms of size. It will arrive as a four-door soft-roader built on a platform developed through the joint venture, and it will benefit from a new generation of batteries manufactured without cobalt, an element mined in often-difficult conditions. Mini will dig even deeper into its past to name the second crossover it's working on. Executives favor the Traveller nameplate, which was introduced in 1960 on a Morris-badged version of the Austin Mini Countryman wagon. The model will inevitably become the poster child of the company's ongoing un-Minization process, but it should play a significant role in turning around its fortunes in key markets like the United States and China.  "The Countryman is a small SUV. In the United States and China, there are certain needs. We will look at a compact SUV in the next generation. There are lots of benefits with a car like that for urban use. For me, it's a good match," said Bernd Korber, the company's boss, in an interview with the magazine. Upsizing Mini's image will require borrowing the CLAR architecture currently found under BMW's X3, X4, X5, X6, and X7, though don't expect a jumbo-sized people-hauler masquerading as a city car. "We can stretch the interpretation of Mini always being the smallest, but I can't imagine being bigger in a segment. We need to fulfill a requirement on size," Korber stressed. It sounds like, size-wise, the Traveller may fall between the X1 and the X3. BMW's CLAR platform will make the Traveller the first Mini equipped with a longitudinally-mounted engine, and its first rear-wheel drive production car.

Jamaican bobsled team pushes a Mini around town to keep Olympic dream alive

PETERBOROUGH, England — The Jamaican bobsleigh team is used to training without snow, but the coronavirus lockdown has seen its male athletes resort to pushing a car around the streets of an English city to stay in shape, with an eye on Olympic qualification. Some residents of Peterborough have offered their help to Shanwayne Stephens and Nimroy Turgott as they push a Mini down the road, before realizing it is part of a new training regime to work around the closure of gyms in England. "We had to come up with our own ways of replicating the sort of pushing we need to do. So that's why we thought: why not go out and push the car?" Stephens, 29, told Reuters. "We do get some funny looks. We've had people run over, thinking the car's broken down, trying to help us bump-start the car. When we tell them we're the Jamaica bobsleigh team, the direction is totally different, and they're very excited." The couple said they had been inspired by the 1988 Calgary Winter Olympics men's bobsleigh team, immortalized in the 1993 film "Cool Runnings." But they said they aimed to qualify for the Beijing Winter Olympics in 2022 and then outperform the 1988 team, who did not officially finish the four-man bob competition after crashing. "Those guys set a legacy, and a movie came out of it. For me personally, I want to surpass that level, and even go beyond that," Turgott, 27, said. Turgott, who normally lives in Jamaica, has been staying with Stephens since January, and the pair had always planned to do summer training in Britain, albeit in gyms rather than on roads. "If you're able to do the same sort of training without the same equipment, then you should be able to achieve more with the right equipment," he said. The pair are focused on qualifying for Beijing 2022. While the woman's team competed for the first time in 2018 in Pyeongchang, South Korea, the men's team failed to qualify. "The last Olympics, we missed it by one slot. And now we are using that experience as our motivation moving forward," Turgott said.   Weird Car News MINI