2009 Mini Cooper S Hatchback 2-door 1.6l Panorama Roof Heated Leather Seats on 2040-cars

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Mini Oxford gives birth to 3-millionth car [w/video]

With the latest generation of Minis having only recently launched a few months ago, the company's Plant Oxford has found another reason to celebrate as it reached two major milestones almost simultaneously. Since production of the new, BMW-revived version began there in 2001, the factory has produced 3 million of the retro-looking models and 2 million vehicles exported outside of the UK. Just four years ago, it was celebrating building 1.5 million of them.
The three-millionth model was a Mini Cooper S five-door hatchback with a special Union Jack paint job. At about the same time, the factory hit its two-millionth exported Mini to leave there, as well. It was a standard Mini hatchback in Volcanic Orange heading for a buyer in Japan.
UK Transport Minister Baroness Kramer attended the ceremony and said: "I congratulate the workers at Mini Plant Oxford on reaching this remarkable milestone. The Mini is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy."

Mini Paceman Adventure photos arrive by the trucklette-load

Yesterday, we brought you the news of the existence of this Mini Paceman Adventure tiny truck, and the story of how it came to be. Long story short: it was a lighthearted collaboration between apprentices and instructors at parent BMW plants in Germany. The mini-sized pickup bed and off-road kit may not make the Paceman All4 actually practical, but we'd argue that they do make the one-off fairly loveable.
Apparently the Mini photographers agree with that "loveable" part. We'd heard that there were some better, higher-resolution images of the Paceman Adventure on the way, but we didn't expect there to be hundreds of them. But as you can see, the shooters went out and thoroughly documented the pickup, shooting it in several locations, still and moving, and documenting some of its construction as well. Find your favorite in the massive gallery of images, above.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.