2012 Mini Cooper S Clubman; Leather; Premium Pkg. & Warranty; Automatic Trans. on 2040-cars

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2022 Mini JCW Convertible Road Test | A champion of fun

The 2022 Mini John Cooper Works Convertible just wants to have fun. It’s not the best performance bang for your buck. Beauty isnÂ’t its strong suit. And the interior isnÂ’t making up for other shortcomings — LOL if you want to make use of the trunk or put an adult in the backseat. But dammit. The JCW Convertible sure knows how to spread a smile across your face. It all starts with the little 2.0-liter turbocharged four-cylinder under the striped hood. Mini attaches one of the shoutiest exhausts available on any car to this engine, and itÂ’s literally popping and crackling with character. Lose the roof, and youÂ’re simply that much closer to the theatrics. Nobody expects this tiny car to make such angry sounds, but no matter what mode or setting youÂ’re in, the JCW makes it known that the drive is about to be an experience. We knew all of the above from driving past JCW models, but Mini made a number of changes to the 2022 JCW lineup that applies to both the Hardtop and Convertible. WeÂ’ll start with the looks, as theyÂ’re easily the most controversial of the bunch. Mini gave the JCW a totally new front with updated LED headlights and a much larger grille with squared-off openings for greater engine cooling capacity. It all looks drastically meaner than the previous JCW. What that car's grille was still ensconced in honeycomb, the face had a playful and friendly demeanor. The new JCW face is looking at you with a bloodthirsty hunger for air and incoming bugs. We will say that photographs donÂ’t portray it in the best light, as even though it may appear tall and menacing without scale, the MiniÂ’s small overall size dampens the grilleÂ’s effects. Beyond the changes up front, Mini has fitted the JCW with a new rear diffuser and retained its signature Union Jack taillights that are oh-so-fun to see at night. It all hangs together well enough, but we canÂ’t be calling the Mini cute anymore. Instead of resembling a soft, friendly rabbit, itÂ’s much more of a rabid raccoon now. Another important change for 2022 is a newly-tuned and optional adaptive damping system. Mini says new frequency-selective damper tech allows the car to ride a hair smoother on poor roads. Meanwhile, its stiffest setting is 10% more aggressive than before, increasing agility even further on the track, Mini claims. However! Our test car was not fitted with these dampers, and instead had the standard, fixed JCW Sport suspension.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini John Cooper Works Concept heading wide-eyed into production

We now know that Mini will offer a stupendous number of total models over the next few years, so it's fair to assume that most of the brand's concept cars have series production written all over them. So, a 'concept' like this new John Cooper Works Mini is more or less a mortal lock to hit showrooms in very similar trim.
That's probably a good thing for future JCW owners, as this Mini looks decidedly better than the standard car that debuted in Los Angeles late last year. Something about the bigger grille, lowered front fascia and pumped up wheel arches make the car more visually compelling than the weird-nosed 2014 Mini Hardtop. (At least to this author.)
By hey, don't take our word for it - with the official press release down below, and our box-fresh gallery of live images up above, you can make up your minds for yourselves. Tell us what you think in the Comments.