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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

John Cooper Works Mini rolls into Detroit, asks 'GTI who?'

Mini marched into the 2015 Detroit Auto Show and introduced its very own competitor to the Volkswagen GTI with new John Cooper Works Hardtop. Blessed with 228 horsepower and 236 pound-feet from its 2.0-liter, turbocharged four-cylinder, the new JCW should provide a more thrilling drive than the standard Cooper S (not that the 189-hp model lacked in terms of entertainment value). The 6.4-second sprint to 60 falls to 6.1 in the JCW, while owners should expect an even more agile handling experience courtesy of an uprated version of the Cooper S' sports suspension. Upgraded Brembo brakes, larger wheels and stickier tires and an electronic differential round out the performance upgrades, although Mini also paid significant attention to the aesthetics. A revised aero kit doesn't do the third-generation Works car many favors in the appearance department, but as both driver and front passengers will find themselves in a set of exclusive JCW sports seats, they'll probably be too comfortable and supportive to care. A JCW steering wheel, shift lever, door sills and instrument cluster tweaks mark the extent of the interior updates. Take a look at our full live gallery of images of the new JCW Mini direct from the floor of the 2015 Detroit Auto Show. The new MINI John Cooper Works. 10.12.2014 - Green light for the latest edition of the top athlete in the small car segment; the new MINI John Cooper Works combines authentic race feeling with the premium characteristics and extended product substance of the latest MINI Generation; distinctive, tradition-steeped, based on a vehicle concept combining MINI and John Cooper Works, with performance qualities which are exceptional within the competitive environment. - Extreme driving fun and exclusive charisma based on technology for engine, suspension and aerodynamics derived directly from motor racing as well as model-specific design features for the exterior and interior; greater differentiation from the MINI 3 door highlights the model's individual character.

2023 Mini Countryman PHEV could pack 322 horsepower

After having seen the 2023 Mini Countryman in spy shots late last year, we knew the brand known for diminutive was going to step up a weight class. A report in Autocar says the hatch will grow by an estimated eight inches or so, to about 178 inches — just three short of the Toyota RAV4. The report claims as well that not only will the 2023 Countryman be the longest Mini out there, but the most powerful. Word is BMW plans to apply the same PHEV powertrain as in the 2 Series Active Tourer, which combines a 1.5-liter turbocharged three-cylinder with a 174-horsepower electric motor, producing a combined 322 horsepower and 353 pound-feet of torque. Such potency would put the coming Countryman beyond today's Countryman Cooper S E All4 banging out 221 hp and 284 lb-ft, and 21 ponies past the Countryman John Cooper Works. A battery with 14.2 kWh of usable juice, borrowed from the 230e xDrive, would make a healthy extension to the 18-mile all-electric range provided by the current Mini's 9.6-kWh battery. By increasing the vehicle's dimensions, Mini might be able to retain the 9.5-gallon gas tank in today's Countryman PHEV, despite the larger battery. Five more powertrains are said to complete the lineup, three of which might come here bringing 30 extra ponies over the present choices. The first is a less potent PHEV will be tuned to 241 hp., which might or might not make it Stateside. The next two could replace the engines already offered here. There's a a 1.5-liter turbo three-cylinder with 168-hp, trumping the 134-hp three-cylinder on offer now, and a 2.0-liter turbo four-cylinder with 215 hp, outdoing the 189-hp in today's 2.0-liter. Both of those are aided by a 48-volt mild-hybrid system. Other markets that still enjoy diesel grunt can take advantage of a 2.0-liter oil burner. And the evolved UKL1 architecture shared with the X1 and X2 will produce a battery-electric Mini, which we'd expect to get U.S. papers at some point.  Spy shooters have caught a prototype fitted with a beefy rear hatch spoiler, large rims, and quad pipes, so there will be some kind of performance option. However, we don't know if that prototype was the PHEV, nor whether Mini plans to put the JCW moniker on the most powerful PHEV. With Mini having already announced changes for the U.S. 2023-model-year lineup, it's not clear when the new generation will debut here.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences.