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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Third-generation Mini Countryman previewed with psychedelic camouflage

Mini has released additional details about the third-generation Countryman due out later in 2023. While the range will include gasoline-, hybrid-, and battery-powered models, the BMW-owned company focused on the electric version and published a basic set of specifications. We've seen pre-production prototypes of the next Countryman before; Mini previewed the model in March 2023. The latest batch of official spy shots gives us a better look at the updated design. Up front, the electric variant of the Countryman stands out from the gasoline-burning model with a big, grille-like piece of trim. We're guessing that it wears several powertrain-specific trim pieces and emblems as well, though these are hidden under camouflage that wouldn't look entirely out of place on a Gaudi-designed building in a picturesque part of Spain. Mini revealed that the new Countryman will stretch about 174.3 inches from bumper to bumper and stand 63.5 inches tall. In comparison, the outgoing model measures 169.8 inches long and 61.3 inches tall. These figures should give the crossover a more spacious interior, and they'll make it the biggest series-produced car that Mini has ever released (the original Mini from 1959 measured merely 120 inches long). Interior photos haven't been published yet, but Mini notes some of the upholstery and trim pieces are made with recycled materials. On the electric side of the range, the Countryman will be available with two powertrains. First, a 191-horsepower single-motor setup that spins the front wheels; this version will be called Countryman E. Second, a dual-motor, all-wheel-drive system rated at 313 horsepower and fitted to the Countryman SE ALL4. Electricity will be stored in a 64.7-kilowatt-hour lithium-ion battery pack, and Mini estimates the model's range will check in at about 280 miles when tested on the WLTP cycle used in Europe. The EPA-estimated figure will be lower, however. More details about the third-generation Mini Countryman will be released in the coming months. It won't remain the brand's only crossover for long: making it bigger clears up space for a second, smaller model tentatively called Aceman and previewed by a concept in July 2022. At the other end of the spectrum, the next-generation Cooper will make its debut in 2024 with significant design changes inside and out. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.