1968 Mercury Park Lane Limited Production Convertible One Of Only 1,112 Produced on 2040-cars

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The AM37 is literally the Aston Martin of boats

While sports car companies such as Porsche and Lamborghini are looking to SUVs to expand their offerings, Aston Martin has taken a page from Mercedes and designed a boat. Specifically, it's a 37-foot powerboat appropriately named the AM37. The boat was developed with help from Mulder Design and Quintessence Yachts, and is available in two different versions, both of which should the aquatic equivalent of Aston Martin performance. The standard AM37 is available with two different pairs of engines from Mercury, either 370-horsepower diesel engines or 450-horsepower gas engines. If that's not enough, Aston also offers the AM37S, which comes with a pair of 520-horsepower gasoline Mercury engines. Like road-going Astons, this boat is absolutely gorgeous. The lines are simple, crisp and clean. It features a beautiful wood deck, and an impressive double-curved, single-piece glass windshield. And if you get tired of the sun, the AM37 features a powered, carbon fiber bimini top. The interior completes the package with a carbon fiber dashboard, lots of leather and polished steering wheel, throttle and joystick. It's also incredibly well-equipped with seating for eight, air conditioning, mood lighting, refrigerator, microwave, coffee maker, a bed that folds out from the table, and even a bathroom. Aston Martin didn't release pricing or availability for the AM37. However, we suspect that if you really want this boat and have the means, pricing doesn't matter, and you're probably willing to wait. Related Video: Image Credit: Aston Martin Auto News Aston Martin Mercury Luxury boat

Junkyard Gem: 1971 Mercury Comet 2-Door Sedan

When Ford introduced the original Maverick for the 1970 model year, Dearborn tradition required that a Mercury-badged version be created. That car ended up being the Comet, built from the 1971 through 1977 model years. Here's one of those first-year Comets in rough but recognizable condition, found in a Denver self-service yard not long ago. The Comet name had spent the 1960s affixed to the flanks of Mercurized Ford Falcons (1960-1965) and Fairlanes (1966-1969). Since the Maverick was the successor of the Falcon — sales of which went into an irrecoverable downward spiral once its sportier Mustang first cousin hit the streets — it made sense to move the Comet name over to the Mercury version. Nearly every American Mercury model ever sold was a U.S.-market Ford model with a different name and some gingerbread slapped on. Notable exceptions to this tradition include the 1999-2002 Mercury Cougar (mechanically based on the Contour but with a unique body) and the 1991-1994 Mercury Capri (an Australian-built mashup of Mazda components borrowed from the Ford Laser). The Comet was by far the cheapest Mercury model available in 1971, though it was considered more prestigious than its Maverick counterpart. The price tag on the '71 Comet two-door sedan started at $2,217 (about $16,505 in 2022 dollars), while the '71 Maverick two-door sedan cost $2,175 ($16,193 today). Meanwhile, AMC would sell you a new Hornet two-door sedan for one dollar less than a Maverick, Chevrolet had the Nova coupe for a dollar more than the Maverick, and Plymouth offered the Valiant Duster for $2,313 ($17,220 now). Toyota had a Maverick competitor as well that year, with the Corona at $2,150 for the sedan and $2,310 for the coupe. Having driven every one of the aforementioned models, I'd take the Duster if I went back in time and had to choose one (as a 1969 Corona owner, I'm not a fan of the 1971 facelift, though the Corona's build quality beats the Duster's). The build sticker on this car tells us that it was built at the Kansas City Assembly Plant (where Transits and F-150s are made today) and sold through the Los Angeles district sales office (there was a DSO in Denver, so it's a near-certainty that this car didn't start out in Colorado). The paint started out as Bright Blue Metallic (it's neither bright nor metallic 51 years down the road) and the interior was done up in Medium Blue Cloth & Vinyl.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments