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Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.

Mercury Cougar from Bond film 'On Her Majesty's Secret Service' is up for auction

To a James Bond fan, this is a very cool and important car. This 1969 Mercury Cougar XR7 up for auction by Bonhams was one of three used during the filming of 1969's "On Her Majesty's Secret Service," the one-and-done film starring George Lazenby that's a dark horse favorite among many Bond fans (this one included, there's a Japanese-market 'OHMSS' poster hanging behind me as I type this). However, this was not James Bond's car in the movie. He drove an Aston Martin DBS, including in the film's pre-titles sequence when he follows Tracy di Vicenzo driving her bright red Cougar. She would go on to rescue him with it in Switzerland (hence the skis), sacrificing its pretty red paint and body work in a demolition derby on ice that they use to shake Blofeld's Benz-driving goons. Later, after getting caught in a blizzard, they seek refuge in a barn -- a pivotal scene in the film and one where this particular Cougar was apparently used.  ON HER MAJESTY’S SECRET SERVICE | Ice Car Race However, even without the Bond connection, this Cougar is a very cool car. It was one of only 127 in 1969 to be fitted with the top-of-the-line 428 CobraJet Ram Air V8 rated at 335 horsepower. Tracy had a serious muscle car. Bonham's doesn't seem to have thought to provide a Marti report, but I'm guessing the build of XR7, convertible and a color combo of matching red exterior and interior wasn't exactly a common one. Well, we know there were at least three. With skis and French number plates, too.  As for the '69 Cougar itself, this was the only year it looked like this: it got a new body for '69 that would last two years, but the horizontal grille slats that extended over the headlight doors (so cool!) didn't carry over to 1970. It looked worse, and it could easily be argued that it was only downhill from here for the Cougar.  The auction is set for December 16 and Bonhams is estimating a sale price of between $130,000 and $200,000. That certainly makes sense given the rarity of a CobraJet Cougar, the film connection and the complete restoration undertaken by the man who found it in a classified ad in the late 1980s. He originally just wanted it for the engine until he discovered the Bond connection. I actually saw this very car at the 50th Anniversary "Bond in Motion" exhibit at the Beaulieu Motor Museum in England back in 2013 (pictured below). There's also a model of the thing sitting next to me.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments