1953 Mercury Monterey on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1973 Mercury Montego MX Brougham Sawzall Convertible Edition

You know how it goes— the weather is warm, you want to do some top-down driving, and you lack a proper convertible... but you do have a hooptie Detroit car on one side of the garage and a big ol' Sawzall on the other. Put the two together and you have a Sawzall Convertible, which generally lasts for about one summer before it gets scrapped. Here's a fine example of such a car, photographed in a San Francisco Bay Area self-service junkyard. Most Sawzall Convertibles (yes, it should be called a roadster, but nobody does that) have raw, ragged metal edges, or maybe duct tape over the stumps of the amputated pillars, but someone went to the trouble to weld nice smooth metal covers over the hackage on this one. The windshield is gone. Instead, the windshield frame is ringed by tongue depressors held in place by gooey roofing tar. No, we don't know why. The Montego MX Brougham was a hot-selling personal luxury coupe in its day, selling for $3,041 in 1973. That's just under $17,000 in 2017 dollars. It must have been fun, cruising this thing on Bay Area streets with no roof and a rattle-can spray-bomb job. This one has the optional 400-cubic-inch V8 engine, rated at 171 horsepower. What would this car's original buyer have thought of its fate? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's like a Marquis Brougham after you squish it in the car crusher! Featured Gallery Junked 1973 Mercury Montego MX Brougham Sawzall Convertible View 22 Photos Auto News Mercury Convertible Luxury Classics montego

Junkyard Gem: 1979 Mercury Marquis 2-Door Sedan

As the creator of the now-much-overused term "Malaise Era" (which I say started in 1973 and ended in 1983, full stop), I have a certain affection for the big two-door Detroit cars of the late 1970s. When such a car is built on the very first model year of Ford's long-lived Panther platform and I find one in a junkyard, I must document it. The 1979 Mercury Marquis is such a car, and this one was found in a San Francisco Bay Area self-service yard last month. Since Ford built the Grand Marquis all the way through the demise of the Panther platform— and Mercury itself— in 2011, it's easy for us to forget that the model name started out as just the plain old Marquis, back in the 1967 model year, with the Grand appellation used for the car's top trim level. While today's Junkyard Gem has some of the features of the Grand Marquis and Marquis Brougham trim levels for 1979 (notably the padded vinyl landau roof and power windows), it lacks the huge chrome lower-body moldings of those cars. Instead, it's a regular Marquis 2-door sedan with a big load of expensive options. That landau roof has suffered greatly from its decades beneath the vinyl-disintegrating California sun. The Panther platform was a big technological upgrade from the late-1950s-vintage chassis technology of full-sized Fords of the 1960s and 1970s, and it stayed in front-line service in much the same form through 2011. Though its ride and handling were much improved, the 1979 Marquis was quite a bit smaller than its predecessors, and that caused some grumbling among Mercury shoppers. Some ham-handed junkyard shoppers really tore up the interior of this car while extracting a few bits and pieces, but we can still admire the Pine Green pleather of the glorious Twin Comfort Lounge front seats. You had two engine choices when buying a new '79 Marquis: the base 302-cubic-inch (5.0-liter) Windsor V8 making 129 horsepower or the optional 351-cubic-inch (5.8-liter) Windsor V8 rated at 138 horsepower. This one appears to be the 351, the same engine as had been swapped into the pizza-delivery Mercury I drove in the middle 1980s. New cars sold in California around this time had these giant emissions-numbers stickers on the side glass. Later, they went on the underside of the hood.