2003 Mercury Grand Marquis Gs Sedan 4-door 4.6l on 2040-cars

Auto blog

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Junkyard Gem: 1979 Mercury Marquis 2-Door Sedan

As the creator of the now-much-overused term "Malaise Era" (which I say started in 1973 and ended in 1983, full stop), I have a certain affection for the big two-door Detroit cars of the late 1970s. When such a car is built on the very first model year of Ford's long-lived Panther platform and I find one in a junkyard, I must document it. The 1979 Mercury Marquis is such a car, and this one was found in a San Francisco Bay Area self-service yard last month. Since Ford built the Grand Marquis all the way through the demise of the Panther platform— and Mercury itself— in 2011, it's easy for us to forget that the model name started out as just the plain old Marquis, back in the 1967 model year, with the Grand appellation used for the car's top trim level. While today's Junkyard Gem has some of the features of the Grand Marquis and Marquis Brougham trim levels for 1979 (notably the padded vinyl landau roof and power windows), it lacks the huge chrome lower-body moldings of those cars. Instead, it's a regular Marquis 2-door sedan with a big load of expensive options. That landau roof has suffered greatly from its decades beneath the vinyl-disintegrating California sun. The Panther platform was a big technological upgrade from the late-1950s-vintage chassis technology of full-sized Fords of the 1960s and 1970s, and it stayed in front-line service in much the same form through 2011. Though its ride and handling were much improved, the 1979 Marquis was quite a bit smaller than its predecessors, and that caused some grumbling among Mercury shoppers. Some ham-handed junkyard shoppers really tore up the interior of this car while extracting a few bits and pieces, but we can still admire the Pine Green pleather of the glorious Twin Comfort Lounge front seats. You had two engine choices when buying a new '79 Marquis: the base 302-cubic-inch (5.0-liter) Windsor V8 making 129 horsepower or the optional 351-cubic-inch (5.8-liter) Windsor V8 rated at 138 horsepower. This one appears to be the 351, the same engine as had been swapped into the pizza-delivery Mercury I drove in the middle 1980s. New cars sold in California around this time had these giant emissions-numbers stickers on the side glass. Later, they went on the underside of the hood.