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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Paul di Resta returns to DTM with Mercedes

Some drivers manage to make the transition from one form of motor racing into another, and some run into trouble. Take Paul di Resta, for example. The promising young Scottish driver dominated Formula 3 racing in Europe in 2006, then moved over to Germany's hugely competitive DTM touring car series where he finished second in 2008, third in 2009 and first in 2010. But things didn't go as smoothly for Paul - cousin to retired Indy champion Dario Franchitti - when he moved in to Formula One with the Force India team.
In three years on the grid, he failed to score a single podium finish. Little surprise, then, that Force India opted not to renew his contract for this season. Left without a ride, di Resta is now going back to DTM with longtime supporter Mercedes-Benz, testing the new C-Class touring car today in Portugal. It's good news for Mercedes, which is celebrating 120 years in motor racing this season and, with 2005 champion Gary Paffett also on board, can now count two former champions on its DTM roster.
We wouldn't count Paul out of F1 for good, though. When he won the DTM title four years ago, he was also moonlighting as Force India's test driver, and we wouldn't be surprised to see him pull similar double-duty with the Mercedes F1 team (or another Benz-powered outfit) this year before spring-boarding back into grand prix racing in the future. At 27 years old, he may not have been the youngest driver on the grid this year, but he's still got a good few years ahead of him.

Maybach could become Mercedes-Benz sub-brand

When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).