2002 Mercedes-benz Slk-class Slk320 Roadster 2d on 2040-cars

Auto blog

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Benz V-ision e Concept ups the plug-in hybrid van game

The various V-Class vehicles from Mercedes-Benz don't get a lot of press around here, but when the German automaker brings something as unusual as the Concept V-ision E (yes, there's a dash in the name) to the Geneva Motor Show, we're happy to make an exception. The standard powertrain V-Class was first unveiled in Geneva last year and it returns in 2015 as a decidedly Daimleresque take on a plug-in hybrid van with a whole heap of cool new technology under the hood. C'mon, you know you want a luxury plug-in hybrid van. Well, if you think you don't want a van like that, listen to the specs and maybe you'll change your mind. It's got an all-electric range of up to 31 miles (if you're going no faster than 50 mile per hour), roughly 78 miles per gallon equivalent (based on the stated fuel economy of 3.0 liters burned per 100 kilometers) and a top speed of 128 mph. That should be plenty to get the basketball team to the tournament on time and in style. The powertrain has a total system output of 333 horsepower thanks to a four-cylinder engine and a 90-kW electric motor. If those numbers sound vaguely familiar, that's because Mercedes said it's "the same advanced drive system" as what's found in the Mercedes-Benz C 350 e, even though some of the performance figures differ. Stylistically, Mercedes has pulled no punches, adding two sun roofs, a real wood floor, nappa leather and executive seats along with something shiny and silver called "designo titanium alubeam" paint. In short, this is an everything-and-the-kitchen-sink approach to PHEV design, and we like it. It's just a concept, though, so don't go asking to buy one just yet. Instead take a better look in the gallery above and dream of going to the auto show prom in a van like this. V-Class concept car with a PLUG-IN HYBRID drive: Mercedes-Benz Concept V-ision e - Higher Performance at Lower CO2 Emissions Stuttgart, Mar 03, 2015 At the Geneva International Motor Show the Concept V-ision e from Mercedes-Benz presents a preview of the great variety of development potential offered by the V-Class. The concept vehicle combines environmentally friendly performance with the lightness of modern luxury. The most advanced PLUG-IN HYBRID technology available ensures extremely powerful propulsion in the model, as the highly efficient drive-system duo consisting of a gasoline engine and an electric motor delivers total system output of 245 kW (333 hp) and system torque of up to 600 Nm.

Carlsson turns Mercedes-Benz SLK into 610-HP hill-climb clawer

Carlsson's race-tuned versions of the Mercedes-Benz SLK have been taking checkered flags for years, and we won't be surprised if its SLK 340 hill climber fares any different. Developed by multiple German and Swiss hill climb champion Reto Meisel, the carbon-bodied SLK 340 with lightweight brakes and a closed underbody weighs 1,716 pounds. Propelling that tiny bit of weight is a 3.4-liter V8 from Judd with 610 horsepower, and it rolls on 18-inch wheels shod in Avon tires.
It will debut at the Geneva Motor Show before beginning its racing campaigns in the summer. This one won't just tear up roads in Europe, though - Meisel says he plans on bringing it to the Pikes Peak International Hill Climb. The press release below has more details.