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AMG-powered Aston Martins still years away

After flirting for several years, Mercedes-Benz and Aston Martin have finally tied the knot. Just don't expect to see any offspring to result from the union for at least three or four years.
This according to Auto Express, which spoke with Daimler chief Dr. Dieter Zetsche at the Frankfurt Motor Show last week. AE reports that a new range of AMG-developed turbocharged V8s, transmissions and electrical components will make their way into the successors to the current V8 Vantage and DB9, but that these models are still a few years off.
Purists might balk at the thought of a Mercedes-powered Aston holding true to the brand's heritage. But while David Brown (for whom the DB range is named) may have steered clear of shoehorning in Detroit muscle into his cars, the entirety of the company's current range is powered by engines borrowing technology from Ford, and that arrangement seems to have worked well for Aston until now. And if you're still skeptical, look no further than Pagani and its AMG-sourced engines and you should have all the proof you need that the new relationship between Daimler and Aston could be a success.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes surprised Hamilton with this steering wheel message

Lewis Hamilton had much to celebrate at the end of the Abu Dhabi Grand Prix this past weekend. Not only did he win the race in commanding form (the 33rd in his career to make him the fifth most successful in Formula One history), but he also scored enough points (double on the season finale this year) to outpace his teammate and chief rival to win the world championship. Having already been crowned champion in 2008, that makes him one of only sixteen drivers to have won multiple world titles. It's a point his team at Mercedes didn't want him to miss, so on the cool-down lap at the end of the race, his pit crew radioed him the message "default 44" – an instruction that triggered this image to appear on the display in the middle of his steering wheel. Apparently Lewis, with plenty else on his mind (like getting his car back to the parc ferme in one piece and with enough fuel), didn't notice what was flashing in front of him. Superimposed, as you can see, over an image of Hamilton as a young lad still in karts is Lewis' name alongside those of the other two-time world champs: Jim Clark, Graham Hill, Emerson Fittipaldi, Alberto Ascari, Fernando Alonso and Mika Hakkinen. (Never mind those who've scored more than two titles.) Intriguingly, Hakkinen is the only other one among them to have won either of his titles under Mercedes power like Lewis did, though Fangio won two of his five titles motivated by Benz engines.