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2024 Mercedes-Maybach EQS 680 SUV tops $180,000

The 2024 Mercedes-Maybach EQS 680 SUV is staking claim to the "next era of driving pleasure," but that pleasure will come at a steep price. The company officially announced Wednesday that the super-lux, battery-electric SUV starts at $181,050 (assuming the $1,150 destination fee doesn't increase for 2024) — $50,000 more than the standard Mercedes-Benz EQS 580. And you can order one starting today.  While U.S. figures are still partially up in the air, we do have some preliminary specs. To go with its 649-horsepower output, the EQS 680 SUV was rated at 600 km of total range on the WLTP cycle, which works out to about 373 miles. While Mercedes-Benz doesn't have EPA figures to offer, the EQS 580 is rated at approximately 340 miles with the same pack and a very similar (613 km) WLTP-certified range. 0-60 comes in just 4.1 seconds on the way to a top speed of 130 MPH. Charging the EQS 680 SUV back up from 0% will take a bit longer — nearly 13 hours on a Level II AC charger — but DC fast charging (10-80%) takes just 31 minutes at its max throughput rate of 200 kW.  The Mercedes-Maybach EQS 680 SUV is available with five different two-tone color combinations. All of the two-tone options will feature the lighter color on the bottom half of the SUV, since the darker tone up top better accentuates the vehicleÂ’s aerodynamics. Maybach-specific design details include vertical metal-look lines in the EQSÂ’ faux grille and a Mercedes-Benz star ornament on the hood.  ThereÂ’s a Maybach logo on the D-pillar and the taillights have a unique running light pattern. Mercedes-Benz says 21-inch wheels are standard for now; larger 22-inch wheels, as well as a sixth two-tone paint option, will come later. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Brabus rockets the Mercedes S65 to 900 horsepower

Some people you just can't please. They take a look at a vehicle with 621 horsepower and 738 pound-feet of torque on tap – one of the most powerful cars money can buy – and say that's still not enough. Fortunately there are companies like Brabus that cater to just such individuals. The Mercedes tuner extraordinaire brought the Rocket 900 to the Geneva Motor Show this year. It's based on the S65 AMG – yeah, the one with the twin-turbo V12 – but takes it a step or ten further. For starters, Brabus has bored the engine out to 6.3 liters and hooked up new turbochargers, exhaust, intake and more – cranking output up to 887 hp and a mind-bending 1,106 lb-ft of torque. Of course it didn't stop there, revising everything from the limited slip differential and air suspension to aero kit and interior. The result? Try 0-62 in 3.7 seconds, a 217-mile-per-hour top speed and a price tag approaching $400,000. Related Video: Featured Gallery Brabus Rocket 900: Geneva 2015 View 16 Photos Related Gallery Mercedes-Benz S65 AMG Brabus Rocket 900 View 30 Photos Related Gallery 2015 Geneva Motor Show Videos View 25 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Aftermarket Geneva Motor Show Mercedes-Benz Luxury Performance Sedan 2015 Geneva Motor Show Brabus mercedes s65 amg brabus rocket 900

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.