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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

BMW expects China to pass US as its top market in 2013

When you combine two billion citizens, 100 cities with more than a million inhabitants and an economy that's as unrestrained as Jim Cramer on an Adderall binge, China's explosive auto industry growth shouldn't be a huge surprise. Audi already lists the communist country as its largest market, while Mercedes-Benz is expecting it to be there in the next few years. Now, according to a report from Automotive News, BMW is expecting the People's Republic to overtake the United States in sales by the end of 2013.
We already discovered the extent that BMW is going to in establishing a dedicated Chinese stronghold, when we explored BMW's Shanghai-based DesignWorks studio ahead of April's Shanghai Motor Show. And while we argued that DesignWorks Shanghai hasn't really borne fruit, it isn't due to a lack of sales.
BMW China has seen a 16-percent jump in year-over-year sales, lead by a 28-percent gain in 5 Series sales. Part of BMW's growth strategy comes from an ever-expanding dealership network. Remember those 100 cities we mentioned with over one million people? According to Karsten Engel, CEO of BMW's Chinese operations, those 100-million-plus city dwellers don't have access to a premium dealership.

Boston bombers were tracked using Mercedes mbrace [w/video]

We now know Tamerlan and Dzhokhar Tsarnaev, the two brothers said to be behind the Boston Marathon bombings, planned to head for New York City to detonate more improvised explosive devices. As it turns out, that plan was foiled by the quick thinking of one Mercedes-Benz owner, diligent police work and the Mercedes-Benz mbrace system. When the brothers carjacked a 26-year-old Chinese entrepreneur identified only as "Danny," they didn't realize his Mercedes-Benz M-Class was equipped with the mbrace system, which can call for help in the event of an accident or track the vehicle in the event of a theft.
According to reports, the Tsarnaev brothers held Danny hostage for nearly 90 minutes while they drove around Boston forming a plan until they had to stop for fuel. When one of the brothers went inside to pay, the other put his gun down for a moment. Danny took the opportunity to unlatch his seat belt, open the door and run to another nearby gas station, where he told the owner to call the police.
When police arrived, they used the mbrace system to track the SUV after receiving Danny's permission, and it wasn't long before a shootout between police and the brothers ensued. When it was over, the eldest brother lay dead in the street. For more on the story, view the video report available below.