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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Mercedes-Maybach GLS could become the most expensive car made in America

Mercedes-Benz International, the German automaker's manufacturing facility near Vance and Tuscaloosa, Ala., already builds the GLS SUV. Autonews reports that the coming ultra-luxe version of the large crossover, the Mercedes-Maybach GLS, will be built in Alabama as well for global markets. The most recent timelines mark the reveal in production or near-production form in China, with sales to commence next year. The next-gen series-production GLS goes on sale later this year. The gilded sub-brand previewed a wild concept last year in China called the Vision Mercedes-Maybach Ultimate Luxury, which blended the tall profile of an SUV with the truck of a sedan on donk wheels. Based on spy shots, none of that fancy will make it to production. Both the Maybach and AMG versions of the GLS ride on fat rubber but look thoroughly traditional. The treasure will be inside. Autonews said China accounts for roughly 75 percent of Maybach S-Class sedan sales. That suggests the GLS in baroque trim will emphasize chauffeured luxury touches like rear captain's chairs and lots of rear legroom. Pricing estimates figure $200,000 to get in the door. That would put the SUV right in line with the Lamborghini Urus and a couple stacks of Benjamins above the Bentley Bentayga, with much the same likely audience. One analyst said, "The ultra-high-net-worth kids want something different, and these ultraluxury SUVs certainly fit that," while another opined on its "appeal to the Kardashians and hip-hoppers, if they want something slightly different to the G-Wagen." A $200K MSRP would also comfortably make the Maybach GLS the most expensive new car built in America, taking the title from the Acura NSX. With a great price comes great power, said to be a twin-turbo V8 with more than 560 horsepower. The coming GLS 450 will make do with somewhere around 360 hp. The Alabama plant, which also builds the GLE, GLE Coupe, and C-Class, is also undergoing a $1 billion upgrade to more than double the size of the facility, making lines for battery production and EQ-series vehicle assembly,

2016 Mercedes-Benz Metris hits US in October, priced from $28,950*

A Mercedes is hardly what we'd call a budget proposition for most, but everything being relative, what's the cheapest Mercedes you can buy in America? That used to be the C-Class, but not at the $40k it's pushing these days. The CLA or GLA start at over $31k, so one of those must be it... right? Keep trying. And the Smart Fortwo doesn't count. No, the most cost-effective Mercedes you can get in America is the one you're looking at here. It's the new Metris van, and it starts at just $28,950 (*plus a $995 destination fee). Joining the Sprinter (which starts at upwards of $35k), the Metris is Benz's new midsize van – filling a niche in between small vans like the Nissan NV200 or Ford Transit Connect and fullsize ones like the aforementioned Sprinter. It's about as long as the Dodge Caravan-based Ram C/V, but narrower, taller and with significantly more payload and cargo space. Mercedes calls it "right-sized," and evidently hopes commercial drivers and fleet operators will agree. Now if you've never heard the name Metris, you were probably distracted by all the glitz and glamor when Mercedes presented four of them at the SEMA show late last year. But that's alright, because it's a new nameplate: it's essentially the same as the Vito sold overseas, where it will continue carrying that same name, while being sold in North America as the Metris. Both cargo and passenger versions will be offered, the latter starting at $32,500 (plus that $995 destination fee). Power comes from a four-cylinder gasoline engine driving 208 horsepower and 258 pound-feet of torque to the rear wheels through a seven-speed automatic transmission. It's also got all the electronic bells and whistles you'd expect from a Mercedes, including fuel-efficiency and safety equipment – but stopping short, of course, of the luxury features. This is not that kind of Mercedes, and the luxed-up V-Class version offered overseas won't be making it Stateside. The Metris is being showcased this week at the NTEA work truck show in Indianapolis, with deliveries set to commence this coming October through a network of over 200 Mercedes van dealers across America, who will offer it alongside the larger Sprinter. MERCEDES-BENZ METRIS MIDSIZE COMMERCIAL VAN MAKES ITS DEBUT AT NTEA WORK TRUCK SHOW - "Mercedes-Benz Metris": The next big thing is mid-sized. - Introduction of the "Mercedes-Benz Metris" nameplate for the U.S.