2003 Mercedes-benz Sl500 Sl-class 2dr Roadster 5.0 on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Maybach SUV concept headed for Beijing reveal in April

Mercedes-Benz has toyed with the idea of a Maybach SUV for at least 11 years. According to Autocar, we'll finally see a concept with production intent at the Beijing Motor Show next month, the luxury SUV slated for market release next year. As has been the rumor for at least six years, the Maybach people carrier will be based on a stretched version of the GLS, which moves to the company's new Modular High Architecture with the 2019 model. Back in 2007 when Maybach was its own brand and selling roughly 300 units per year, Car magazine reported that brand chiefs were interested in convertible versions of the Maybach 57 and 62 sedans, and an SUV. Maybach built a one-off concept based on the GL — the former GLS-Class — in 2009, but never took the idea further. The rumor popped up again in 2014, then in 2015, reaching not-if-but-when status early last year. A decade on, it's finally time to play the hand. Even though the super-luxe SUV would sit on a stretched version of what is already a three-row SUV, it's reasonable to expect the Maybach SUV will only get two rows. That would give designers plenty of extra room for seating luxury and amenities even beyond the S-Class Maybach. On the other hand, if Mercedes sticks to the rough Maybach playbook so far, a triple-row Maybach would be the only such SUV in the mid- to upper-six-figures. The S-Class 560 4Matic starts at $102,990, the S 560 4Matic Maybach starts at $168,600. Applying that spread to the $94,500 GLS 550, you'd land around $160,000 before adding the markup for a new generation. That kind of starter pricing might make a great tweener proposition. Mercedes could focus on a range of buyers who want to go upscale from the $125,300 AMG GLS 63, without needing to worry — yet — about challenging Bentley and Rolls-Royce. Power is said to come from some version of the company's oft-applied 4.0-liter twin-turbo V8 that puts out 462 horsepower in the S 560, but the 3.0-liter inline-six hybrid in the S 560e is under consideration. We'll know next month, when the lightly veiled concept takes the stand in China. The full-on production version should get an introduction at this year's L.A. Auto Show. Related Video:

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.