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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes completes production of G63 AMG 6x6

Considering its 19-foot length, it sure was short-lived. A flash in the pan, really, in so far as a 4-ton beast could possibly be. But the Mercedes G63 AMG 6x6 is reportedly wrapping up its short production run this month. Based on a military variant of the legendary Gelandewagen but built for civilian consumption, the G63 AMG was – and will likely forever remain – the ultimate version of Benz's ultimate off-roader. It features six driven wheels on three axles with five differentials, all powered by AMG's stalwart 5.5-liter twin-turbo V8. Mercedes rolled out the 6x6 on all its half-dozen driven wheels barely over a year ago, and despite its half-million-dollar sticker price, demand soared. But after selling about 100 of them, the German automaker is putting it to pasture, ensuring its rarity in the annals of off-roader history. In its place, Benz will now begin production of the (relatively and slightly) less bonkers G500 4x42, which employs a tamer 4.0-liter twin-turbo V8 driving a more conventional four wheels, and ditches the pickup short-bed for an enclosed wagon body-style, but keeps its eccentric big brother's jacked-up ride height. Those looking for the last word in power, though, will be more interested in the twelve-cylinder G65 that will now be coming to US dealers with a $200k+ sticker price. Related Video:

Mercedes plotting E-Class Maybach, next A-Class for the US?

Mercedes-Benz has opened 2015 by hinting at a host of new products. Dieter Zetsche nudged the idea that there'll be a Maybach-branded SUV. AMG chief Tobias Moers told Motor Trend that "We want to be seen by the public on the same level as the other sports car maker in Germany" when asked if his crew was working on a car to rival the Porsche 918 Spyder. That and a few other tidbits have people thinking that we'll eventually see some sort of celestial AMG supercar. The latest handful of hints came from Mercedes USA CEO Steve Cannon during an interview on the marque's move to Atlanta. Cannon told Automotive News that we'd "see more from the Maybach brand," leaving the impression that there "could" be an E-Class draped in the superluxury trim. If such came to pass, there's plenty of pricing room between the E and the S-Class to slot a higher trim in. The top non-AMG E-Class starts at $62,350, the S-Class opens the bidding at $94,400. Even if you slapped the E-Class with the $23,000 premium it takes to make an S600 a Maybach S600, you've still got plenty of breathing room between the midsized and full-sized sedans. At the antipodal end, Cannon told AN that we could get a front-wheel-drive Mercedes smaller than anything here right now. That leaves the A-Class, since we've already got the B-Class. Getting the next-gen A-Class here would help with CAFE numbers, and since it will be built in the new factory in Aguascalientes, Mexico it won't have far to travel to get here. We're told it won't be like the current car, however; Cannon said, "The A-Class will change from what you have seen and from what you are used to." We hope that's a good thing, because we really like the current car. Related Video: