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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Mercedes GLE to debut in NY, will get plug-in variant

On the eve of the 2015 Detroit Auto Show, Dieter Zetsche, Chairman of Daimler AG, said that 2015 will be the "Year of the SUV" at Mercedes-Benz. This means a host of new and updated sport-utility and crossover models, kicked off with the debut of the GLE-Class Coupe (pictured above) – in 450 AMG Sport and Mercedes-AMG GLE63 variants – here in the Motor City. But there's far more in store throughout the year. First, Mercedes has confirmed it will debut the non-coupe GLE-Class – the M-Class replacement – at the New York Auto Show in April. It will share most of its architecture with the GLE Coupe revealed here in Detroit, but will also come with a plug-in hybrid option. Mercedes-Benz debuted an S-Class Plug-In Hybrid at the Los Angeles Auto Show last November, and will expand this technology to other core models in its range. First, we will see the C350 Plug-In Hybrid, which also makes its debut here in Detroit. Beyond that, Mercedes has confirmed that the GLE-Class will benefit from a plug-in option, as will the upcoming GLC-Class crossover – the renamed replacement for the GLK. No official timing has been given for the GLC, but Mercedes confirms that both it and its largest utility vehicle – the GLS-Class (currently known as the GL-Class) – will debut "later this year." Year of the SUV, indeed. Featured Gallery 2016 Mercedes-AMG GLE63 Coupe View 9 Photos Green Detroit Auto Show New York Auto Show Mercedes-Benz Crossover SUV Hybrid Luxury PHEV 2015 Detroit Auto Show mercedes glk-class mercedes gl-class mercedes gle-class mercedes glc-class mercedes gls-class

AMG could have a hybrid model on sale by 2020

European CO2 regulations are driving every carmaker to previously unthinkable solutions in order to reduce emissions. And so far those unthinkable solutions, like a turbocharged Ferrari, have been pretty good. AMG has its development eye on the year 2021, when EU regulations will include every car sold by Mercedes-Benz parent company Daimler when calculating fleet average emissions, and says that the deadline could mean a hybrid AMG by 2020. Those are the words of the company's R&D boss, Thomas Weber, to Autocar. Weber says a hybrid system right now wouldn't work only because AMG customers "wouldn't buy it." In five years, though, not only will the pressure have forced the situation, but the low-six-figure segment might also be populated by heresies like a diesel and hybrid Bentleys, and a hybrid or electric Porsche 911, to break the ice. Acceptance is coming down from the top via supercars like the McLaren P1 and Porsche 918, and up from the bottom with the near-term incorporation of electric turbos and e-boost systems. And whenever the German challengers to Tesla arrive, that will be another huge step to changing the public's mind. E-boost is what Weber said the division is looking at right now, perhaps like the kind in Mercedes' Bluetec Hybrid that employs an innocuous battery and motor. Regenerative braking would keep the battery charged. Weber said he likes it because it's proven, it's light, it's cheap, and it's already used in high-volume applications. But we would not be surprised to see a more robust implementation by the time 2020 gets here.