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New Mercedes E-Class nearly exposed, may be Maybach

The all-new Mercedes-Benz E-Class is marching closer and closer to production, with a new round of spy photos giving us our best look yet at the S-Class-inspired looks of the German brand's executive luxury car. There really is very little camouflage this time around – what's there looks more like the kind of plastic wrapping you'd see on a freshly imported vehicle at the port. In front, we can see the new E will wear similar LED accents to the S- and C-Class. The E-Class' big and little brothers also inspired the tail of the new model, where we can see slightly disguised, vertically oriented LED taillights. Prominent, enclosed exhausts are very similar to what we saw in our spy shots of the Mercedes-Maybach E-Class. Aside from the exhausts, this particular car also wears the same blingy wheels as the range-topping tester we spied last August. The thick-rimmed, multi-spoke design isn't the only giveaway to this car's luxurious intentions, though. Our last Maybach sighting showed a car completely covered in camo, making it difficult to tell just how large the rear doors are relative to the car we're seeing today. Instead of the doors, though, we suggest you look at the windows. Like the August spy photos, this prototype features tinted rear glass, which could perhaps indicate that we're looking at yet another example the second Mercedes-Maybach model. So is this yet another Maybach E-Class? We're leaning towards yes. The size of the back doors – and the rear quarter window, in particular – is close enough to what we saw last month, and the presence of tinted glass, the same exhausts, and the same wheels can't be discounted either.

Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.