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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Mercedes Concept GLA45 AMG is ready to run

This is the Mercedes-Benz Concept GLA45 AMG, and what we mean by that is, "This is the Mercedes-Benz GLA45 AMG." Mercedes has just unveiled the liveried 'concept' at the 2013 Los Angeles Auto Show, giving potential customers a very good look at the newest lunatic in the AMG asylum - a 355-horsepower, 332-pound-foot crossover that uses the same 2.0-liter, turbocharged four-cylinder engine found in the CLA45 AMG and Europe's A45 AMG.
Joined with a seven-speed, AMG Speedshift dual-clutch transmission and an AMG Performance 4Matic all-wheel-drive system, Mercedes promises a sub-five-second run to 60 miles per hour. That's not just quick for a crossover, that's quick full stop.
That sleek, lifted body has also been tweaked by the minds at AMG's Affalterbach facility. A new rear spoiler, side sills and front clip are the primary aerodynamic tweaks. Aesthetically, AMG has fitted the requisite "Turbo" badges, gloss-black accents (including exhaust tips and roof rails) and a set of 21-inch, AMG-spec alloy wheels to round out the overall package. Based on the spy shots we've seen, expect slightly toned down aerodynamics when the GLA45 AMG arrives in showrooms.

Mercedes-AMG Sprinter63 S is a perfect April Fools' prank

The pranksters at Mercedes-Benz USA need to check their calendars because April Fools' Day isn't until tomorrow. Still, the folks over there deserve points for taking something that should be absolutely absurd and making it look great. Meet the Mercedes-AMG Sprinter63 S. This utilitarian van can seriously haul the mail thanks to the performance division's latest 4.0-liter, twin-turbo V8 boasting 503 horsepower under the hood. With a retuned suspension and rear diffuser, it should hold the road with aplomb while delivering packages at very high speeds. We really have to give Mercedes credit on the renderings too because they almost look realistic. However, the company misses the chance to really take things over the top by not basing the AMG Sprinter on the latest 4X4 model. When driving a performance van with over 500-horsepower putting your foot down should mean billows of tire smoke from the front and rear axles. Related Video: Introducing the all-new Mercedes-AMG Sprinter63 S. A combination of legendary performance and driving dynamics from Mercedes-AMG with the utility and capacity of a Sprinter Van. Ready to attack corners with its AMG custom-engineered sport suspension, the Sprinter63 S is powered by a 503hp handcrafted 4.0-liter biturbo V-8-which means it's also ready to haul a lot more than just cargo. It's exactly what you'd expect of our high performance division, if they were given the keys to a Sprinter van.