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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2015 Mercedes C-Class order guide leaked

We may not have an official starting price for the 2015 Mercedes-Benz C-Class, but as of right now, we can tell you about all the options for the eagerly anticipated new luxury sedan.
Benz Report has the entire order guide for the C-Class, with breakdowns from package pricing to how many different colors, wheel designs and lighting configurations will be available when the new model hits dealers later this year. As we mentioned in our initial review of the C-Class, there will be a pair of engine options, with the now familiar 2.0-liter, turbocharged four-cylinder available in both rear- and all-wheel-drive configurations and a 3.0-liter, twin-turbocharged V6, which can be had in all-wheel drive, only.
From there, though, the available options are impressive. Much like it does on the current car, Mercedes is offering a pair of packages that sort of define the entire car. With the C300, buyers will have the choice of either a Sport or Luxury package in addition to the base trim, while C400 buyers are limited to the Sport model.

Carlsson turns Mercedes-Benz SLK into 610-HP hill-climb clawer

Carlsson's race-tuned versions of the Mercedes-Benz SLK have been taking checkered flags for years, and we won't be surprised if its SLK 340 hill climber fares any different. Developed by multiple German and Swiss hill climb champion Reto Meisel, the carbon-bodied SLK 340 with lightweight brakes and a closed underbody weighs 1,716 pounds. Propelling that tiny bit of weight is a 3.4-liter V8 from Judd with 610 horsepower, and it rolls on 18-inch wheels shod in Avon tires.
It will debut at the Geneva Motor Show before beginning its racing campaigns in the summer. This one won't just tear up roads in Europe, though - Meisel says he plans on bringing it to the Pikes Peak International Hill Climb. The press release below has more details.