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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ecclestone wonders if F1's upcoming turbo V6s should get augmented sound [w/videos]

While every team on the Formula One grid is worried about making a good showing in this year's championship at the same time as they develop a brand-new car for next year's championship, Bernie Ecclestone and F1 circuit promoters have a different concern: how next year's cars will sound. The current cars use 2.4-liter, naturally-aspirated V8s that can reach 18,000 revolutions per minute and employ dual exhaust, next year's engine formula calls for 1.4-liter turbocharged V6s that are capped at 15,000 rpm and are constrained to a single exhaust outlet. Ecclestone and promoters like Ron Walker believe the new engines sound like lawnmowers and that the less thrilling audio will keep people from coming to races. If Walker's Australian Grand Prix really is shelling out almost $57 million to hold the race, every ticket counts. As a fix, according to a report in Autoweek, Ecclestone "suggests that the only way to guarantee [a good sound] may be to artificially adjust the tone of the V6s."
However, neither the manufacturers nor the governing body of F1, the FIA, think there will be a problem. Ecclestone fears that if the manufacturers "don't get it right" they'll simply leave the sport, but the only three carmakers and engine builders left next year, Renault (its 2014 "power unit" is pictured), Mercedes-Benz and Ferrari are so embedded that it would stretch belief to think they'd leave the table over an audio hiccup - if said hiccup even occurs. And frankly, these issues always precede changes to engine formulas, as they did when the formula switched from V10 to V8; fans, though, are probably less focused on the engines and more on the mandated standardization of the sport and the spec-series overtones that have come with it.
No one knows yet what next year's engines will sound like, but we've assembled a few videos below to help us all start guessing. The first is an engine check on an Eighties-era John Player Special Renault with a 1.5-liter V6 turbo, after that is Ayrton Senna qualifying in 1986 in the Lotus 98T that also had a 1.5-liter V6 turbo, then you'll find a short with a manufactured range of potential V6 engine notes, and then the sound of turbocharged V6 Indycars testing last year at the Indianapolis Motor Speedway. Any, or none of them, could be Formula One's future.

Brabus 600 brings a dose of black subtlety to Frankfurt

The latest AMG-fettled C-Class from Mercedes-Benz is a wonderful thing. It's turbocharged heart may displace just 4.0 liters, but that forced-induction powerhouse spits out 503 ponies and 516 pound-feet of torque. That's enough to satisfy even the most power-mad compact luxury sedan junkie, right? Apparently not, as the Brabus 600 now exists in this world, and it just debuted at the 2016 Frankfurt Motor Show. As its name suggests, the turbocharged wick has been increased up to 600 horsepower (or 591 if you're not metric) and 590 lb-ft of torque. Shuttled through all four wheels via a seven-speed automatic transmission, that's enough gumption to push the Brabus 600 to 62 miles per hour in 3.8 seconds, which is a tenth quicker than the regular Mercedes-AMG C63 S sedan. Top speed nudges up from 180 mph to 186, or an even 300 kilometers per hour. Of course, this wouldn't be a proper Brabus if it didn't sport a bunch of body modifications, and the 600 doesn't disappoint. There are diffusers, spoilers, and wings galore in clear-coated carbon fiber with either a matte or shiny surface, depending on the buyer's preference. All of that looks pretty cool, but we're less smitten with the oversize fender outlets. Aluminum monoblock wheels measuring 20 inches in diameter and fitted with carbon accents round out the body kit. Inside, Brabus fits the 600 with a custom leather interior that can be tailored for each buyer. A new speedometer that goes to 340 kmh (211 mph), redesigned aluminum paddle shifters, and, of course, stainless steel scuff plates with a color-changing Brabus logo. Because who doesn't love subtlety? If you want to know more, there's a full press release down below. But what you really need to do is scroll through the image gallery above to take it all in. Enjoy. Related Video: World premiere at the IAA 2015 New from BRABUS: 600 horsepower, 800 Nm and 300 km/h for the Mercedes C 63S A rated power output of 441 kW / 600 HP (591 bhp). A peak torque of 800 Nm (590 lb-ft). A sprint time of 3.8 seconds from 0 – 100 km/h (62 mph). A top speed of 300 km/h (186 mph). And exclusive sporty options from aerodynamic enhancement and wheels to the suspension and the interior: At the 2015 IAA in Frankfurt am Main, BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents an extensive tuning program for the new Mercedes C 63S in a world premiere.