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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Daimler, Qualcomm working on wireless EVs

Despite not being available on any mass-produced electric vehicle, wireless charging is not new. In fact, Qualcomm is an old name in the business and has announced partnerships with major automakers before. In 2011, for example, Qualcomm and Renault said they would work together on wireless electric vehicle charging technology. Just something to keep in mind when you read about this past weekend's announcement that Qualcomm and Daimler are going to work together on wireless charging. To be fair, the announcement goes beyond just integrating wireless charging technology into new EVs. Qualcomm has a lot of future tech work going on that connect your car to other systems, like the 3G/4G cell network. These are the sorts of things that the two companies are going to work on first, but Halo Wireless Electric Vehicle Charging (WEVC) is on the To Do list. Qualcomm has said its Halo wireless charging parking spot technology, originally developed at the University of Auckland, could also be used in roadways at some point, so keep an eye out for Daimler test vehicles repeatedly driving over the same patch of asphalt. Daimler and Qualcomm Announce Strategic Collaboration on Connected Car Technologies MONACO – May 23, 2015 – Today, Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Daimler AG announced a strategic collaboration focused on pioneering innovation in the connected car. In the first phase of the collaboration, the companies will focus on transforming future vehicles with mobile technologies that enhance in-car experiences and vehicle performance such as 3G/4G connectivity, wireless charging technology for in-vehicle use and implementation of the Qualcomm Halo™ Wireless Electric Vehicle Charging (WEVC) technology. In addition, the companies are jointly assessing the application of Qualcomm Technology's newly developed Automotive Solutions. Qualcomm Technologies is collaborating with Daimler on its Wireless Power Transfer 2.0 high performance program for electric vehicles. The Qualcomm Halo™ WEVC technology provides high performance and high power in a small vehicle package that could allow Daimler customers to charge their electric vehicles (EV) and plug-in hybrid EVs without ever having to plug them in. In addition, Qualcomm® WiPower™ technology enables consumer electronics to charge wirelessly in-vehicle.

Mercedes-Benz Concept GLC Coupe comes to China ready to fight BMW's X4

There's little denying that small crossovers are hot right now. Not only are automakers scrambling to exploit the popularity of the market, they're doing so by offering unique twists on the traditional two-box body style – enter the coupe-like four-door CUV. BMW, for example, has the X4, and now, Mercedes-Benz is bringing a challenger of its own. While it wears the concept name, the new GLC Coupe clearly foreshadows a production model that'll duke it out with the aforementioned BMW. If the vehicle shown above is any indication, when that fight happens, Mercedes will enter it with design on its side. The sheetmetal is muscular, with strong lines on the profile and the hood, while major themes in the front, back and sides are reminiscent of higher-end Silver Arrows. While we doubt the production GLC Coupe will be much of a trail bomber, fore and aft scuff plating is there to give the impression it can handle itself off road. Also, we feel obligated to give Mercedes bonus design points for the diagonally stacked quad exhausts at the back. It's worth noting that the Concept GLC Coupe's styling previews not one but two production vehicles, as it's logical to assume the design language featured here will have a strong influence on the next GLC (the crossover formerly known as the GLK). Not only will the GLC Coupe have aesthetics on its side, at 15.5-feet long and riding on a 111.4-inch wheelbase, it's larger than its rival from Munich, too, although only just. The X4 is two inches shorter overall and has an extra 0.8 inches between the axles. The Benz is wider, too, at 78.7 inches, compared to 74.1. Lending credence to the Concept GLC Coupe's production status, Mercedes released a pretty substantial array of technical details on its new four-door, coupe-crossover. With a twin-turbocharged, 3.0-liter V6 punching out 367 horsepower and 387 pound-feet of torque, we're betting this would be the AMG Sport variant, rather than your everyday GLC. 4Matic all-wheel drive is a must-have in this segment, and it's present here, while a nine-speed automatic transmission is responsible for distributing power. The Concept GLC Coupe will be shown this week at the 2015 Shanghai Motor Show. Check back then for more. Mercedes-Benz Concept GLC Coupe The next coup Stuttgart / Shanghai. In a flowing transition, Mercedes-Benz lands the next coup: the Concept GLC Coupe is a near-production-standard study that carries the successful GLE Coupe formula over into a more compact segment.