2008 Mercedes-benz Ml350 Base Sport Utility 4-door 3.5l on 2040-cars

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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2014 Mercedes-Benz CLA250 Sport

Mercedes Makes A Mighty Little Sedan
We got overexcited when the W203 Mercedes-Benz C-Class sedan came out in 2001, calling it the "Baby Benz" when it really wasn't. We knew that, too, but our enthusiasm for a model more like the old 190 of the '80s was so strong that we were willing to stretch the first-gen C-Class to fit that mold. Today, the C-Class has done what all German premium cars do: grown in size. In this case, grown to satisfy the market intentions of the previous E-Class.
There was the tall A-Class sold from 1998 through 2010, but we never considered that a serious small Benz in the proper spirit, nor was it ever offered in the US. Regardless, we've been craving a smaller, premium, sexy sedan all the while.

Jay Leno listens to the people, shows off still-stock 1972 Mercedes 300 SEL 6.3

Let it be known, Jay Leno is a man of the people. Long-time viewers will recall the time he walked fans of his popular video series around the various projects going on in his eponymous garage. One such vehicle was his 1972 Mercedes-Benz 300 SEL 6.3, which he'd planned on fitting with the powertrain from the awesome SLS AMG. But rather than just make the move and be done with it, Leno asked viewers whether he should restore the silver sedan or carry on with his plan to resto-mod. Well, the restoration team won, and the 6.3-liter sports sedan soldiers on unmolested. That is, of course, no bad thing, according to Leno. In his latest video, he revisits the 1972 luxury sedan, and takes it for a spin around Los Angeles. Fans of Mercedes' big-grilled 1970s styling won't want to miss this video.