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European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Mercedes has already booked 30k orders for new S-Class

When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.
In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.
"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.

Mercedes pays tribute to 1955 Mille Miglia with special-edition SL

The Mercedes-Benz SL is one of the longest-running nameplates in the business, and its history has been marked with numerous achievements. But few were as impressive as the 1955 running of the Mille Miglia, and Mercedes pays tribute to that race and the results it achieved there with this latest special-edition roadster. Called the SL Special Edition Mille Miglia 417, this roadster starts with the eight-cylinder SL550 with dynamic stability management and adaptive damping and adds on several highlights. Red trim adorns the front spoiler, the stripe across the matte carbon rear spoiler, the brake calipers and the rims of the black AMG Performance wheels. The red pieces accent the matte black paint, while the interior features AMG Line sports seats with carbon-finish leather and red trim, along with a red and black nappa leather steering wheel and carbon trim. The SL arrives 60 years after the Mille Miglia in which a 300 SL driven by American gentleman racer John Fitch - bearing the number 417 and starting at 4:17 a.m. - led a 1-2-3 class finish, landing fifth overall and leaving many purpose-built racers in the dust. The special edition is confirmed for the US, arriving this fall with pricing to be announced closer to launch. SPECIAL EDITION SL "MILLE MIGLIA 417" Exclusive SL passion February 17, 2015 - Stuttgart -- Mercedes-Benz celebrates the 60th anniversary of a memorable motor racing success with an extraordinary special model of the SL Roadster. Its name commemorates the unexpected victory of a 300 SL in the production sports cars class at the 1955 "Mille Miglia", one of the world's most challenging long-distance races. What's more: the SL Special Edition "Mille Miglia 417" provides a special experience of the unique symbiosis of maximum comfort and motor racing spirit that traditionally characterizes every SL. The Special Edition adds a distinctive note, among other things, with red exterior highlights and fine materials in the exclusively appointed interior. The Mercedes-Benz SL Roadster is more than an icon. Passion shapes its character and its charisma – in the past and today. Legendary vehicles and their stories dominate the model history. One of them is told by the SL that started the famous "Mille Miglia" in 1955 with race number 417 at 4:17 am. After 11 hours, 29 minutes and 21 seconds it had completed the race distance of 1597 kilometres on public roads from Brescia to Rome and back.