1999 Mercedes Benz Ml320, Sunroof, Awd on 2040-cars

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Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Performance cars old and new are headed to auction at Las Vegas Grand Prix

Auction house RM Sotheby's is hosting a sale ahead of the 2023 Las Vegas Formula One Grand Prix, and most of the lots that will cross the block were designed with performance in mind. Whether you want a supercar or a Formula One car, there's a chance you'll find it in Sin City. One of the highlights from the sale in terms of rarity and price is the Mercedes-AMG Petronas W04 that Lewis Hamilton drove in the 2013 F1 season. Assigned chassis number F1W04-04, it's the team's last car powered by a naturally-aspirated V8 engine, and you're on the wrong track if you're thinking of the 4.0-liter unit that powers AMG's road cars. The engine in question is a 2.4-liter unit that develops 750 horsepower and is capable of revving to a screaming 18,000 rpm. The KERS system injects 80 additional horses into the driveline. Hamilton drove F1W04-04 in 14 of the 2013 season's 19 races, and he won that year's Hungarian Grand Prix in the car. RM Sotheby's notes that F1W04-04 is "the sole example to be sold outside of the Mercedes-Benz organization," which explains why it expects the car will sell for anywhere between $10 million and $15 million excluding the buyer's fee and a 2.5% import duty that applies to American residents. That's a lot of money, but modern Formula One cars rarely come up for sale. Several other cars are expected to sell above the $1 million mark, including a 1999 Mercedes-Benz CLK GTR ($8 million to $9 million), a 1988 Porsche 959 Komfort ($1,650,000 to $1,850,000), and a 1996 Bugatti EB110 Super Sport ($2,500,000 to $3,250,000). The 1990 Ferrari F40 GT (one of 21 units built) could bring up to $4 million. You can take home a rare, high-end classic even if you cap your budget at $1 million. How about a 1984 Lamborghini Countach 5000 S that was delivered new to Ralph Lauren and that has been in the hands of its second owner since 1986? RM expects the coupe will sell for up to $900,000. The auction house is also giving enthusiasts two distinctly different ways to spend a six-digit sum on a 30-something-year-old Mercedes-Benz. There's a 1990 190E 2.5-16 Evolution with about 3,400 original miles that could fetch up to $700,000. That's a lot to pay for a W201, but this isn't a run-of-the-mill Baby Benz: It's one of 502 examples built for homologation purposes. Alternatively, the 1989 560SEC AMG 6.0 Wide-Body could sell for up to $900,000. It's one of the most emblematic cars designed by AMG before it joined Mercedes-Benz.