2011 Mercedes-benz Glk350 4matic on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes previews sleek concept for CES

It was over two months ago that we spotted a mysterious cloaked prototype said to belong to Mercedes, but we didn't know much about it at the time. And we still don't, but at least the German automaker has given us an idea of what to look forward to. Released on Facebook is this teaser image showing a silhouette of what appears to be that same concept car. The image is accompanied only by these few words: "The future will be bolder than you've ever imagined" and tagged by an accompanying #mbCES - which tells us only that, a) it's futuristic, which we already knew, and b) that it's coming to the CES, set to be held around a week from now in Las Vegas. The sleek one-box design appears to have some sort of appendage atop its roof – just the kind of periscope that might house, say, some cameras – leading to speculation that the idea behind this concept would be to showcase autonomous driving technology. We'd also be surprised if it weren't electric powered and – given the backdrop for its reveal – all the technology Daimler can throw at it. But one way or another, we'll be finding out soon, so watch this space. News Source: Mercedes-Benz via Facebook CES Mercedes-Benz Technology Concept Cars

Lewis Hamilton wins Spanish Grand Prix, takes 17-point lead over Vettel

BARCELONA, SPAIN – Lewis Hamilton won the Spanish Grand Prix in a commanding Mercedes one-two on Sunday to stretch his Formula One lead over Ferrari's Sebastian Vettel, who finished fourth, to 17 points. The victory, in a race that stayed dry despite the threat of rain, was the Briton's second of the season, 64th of his career and third at the Circuit de Catalunya. It also set a record, one that Hamilton had previously shared with seven times champion Michael Schumacher, of 41 wins from pole position. "This is more like it, let's keep this up," Hamilton told his celebrating team over the radio as he swept past the checkered flag. "Today the car and myself, I felt that synergy which I hadn't been feeling for the whole year," he added in a pre-podium interview after parking up in pit lane. "It's a good feeling." Hamilton's win followed on from the lucky victory that fell into his lap in Azerbaijan two weekends ago, but Sunday had nothing to do with chance and all to do with the champions being back to their best. He now has 95 points to Vettel's 78 after five rounds of the 21-race championship. Mercedes regained the lead in the constructors' standings and are now 27 points clear of Ferrari who had 2007 world champion Kimi Raikkonen retire from the race. Finland's Valtteri Bottas was second, a hefty 20.5 seconds behind, with Dutch 20-year-old Max Verstappen completing the podium for Red Bull – his first of an incident-filled season. Australian Daniel Ricciardo was fifth for Red Bull, ahead of Denmark's Kevin Magnussen for Haas and Spaniards Carlos Sainz (Renault) and Fernando Alonso (eighth for McLaren). Sainz's points lifted Renault ahead of McLaren and into fourth place by a single point. Mexican Sergio Perez was ninth for Force India and Monegasque rookie Charles Leclerc took the final point for Sauber. While Hamilton pulled away cleanly at the start, and Vettel passed Bottas into the first corner for second place, there was carnage behind as Romain Grosjean spun his Haas in a cloud of smoke. The Frenchman then collected the Renault of Nico Hulkenberg and Pierre Gasly's Toro Rosso in a major smash, fortunately without injury, that brought out the safety car for the first six laps. Stewards gave him two penalty points and imposed a three-place grid drop for the next race in Monaco.