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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Brabus to storm Geneva with 800-hp version of Mercedes SL65 AMG

At no point during our recent drive of the 2013 Mercedes-Benz SL65 AMG did we ever think, "You know, this thing sure is slow." After all, Merc's range-topping SL comes fitted with a twin-turbocharged 6.0-liter V12 capable of sending 621 horsepower and 738 pound-feet of torque to the rear wheels. But just in case you're still all "meh" about what the SL65 throws down, Brabus will gladly come to your rescue with this, the 800 Roadster.
As its name suggests, the 800 Roadster ups the V12's power figures to 800 horsepower and - wait for it - 1,047 pound-feet of torque. Don't get too excited, though - that torque number has been electronically limited to a measly 811 lb-ft since, you know, the transmission would probably explode if you tried to put the full force through it. Nevertheless, these represent increases of 79 hp and 73 lb-ft over the standard SL65, and that means the 800 Roadster can shoot to 62 miles per hour in just 3.7 seconds - two-tenths of a second quicker than the Merc its based on. More impressively, hitting 124 mph takes just under 10 seconds, and the droptop will finally top out at an electronically limited - limited! - 217 mph. Holy smokes.
To manage all of that speed, Brabus has engineered a special carbon fiber aero kit that reduces lift, and a unique control module for the SL65's active body control suspension lowers the ride height by one full inch. The 800 Roadster rides on new 20-inch wheels, and a unique limited-slip rear differential was added, featuring a 40 percent locking rate that further enhances performance when you're attempting to control the beast at its limits. Interior upgrades include new leather and alcantara surfaces throughout the cabin, including a leather-clad trunk.