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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

2016 Mercedes CLA and GLA get more power, quicker

Unlike in Europe, Mercedes-Benz doesn't have hyper hatches like the Audi RS3 to compete against in North America, at least not yet. However, the company isn't letting its high-performance compacts get behind the times anywhere in the world with the announcement that the CLA45 AMG and GLA45 AMG in the US are getting practically the same raft of upgrades as the ones across the pond. Both models go on sale in October in US dealers. Like its European counterpart, the 2.0-liter turbocharged four-cylinder in the diminutive AMGs receives upgrades to produce 375 horsepower and 350 pound-feet of torque (the 381 hp rating over there is in metric ponies). That's an impressive 20-horsepower and 18 lb-ft bump over the current version of the mill. Beyond just the boost in output, quicker acceleration comes from revised, more aggressive ratios in third through seventh gears. The latest AMGs make great use of their upgrades, too. The 2016 GLA45 now clocks the run to 60 miles per hour in 4.3 seconds, a staggering half-second quicker than the 2015 model. The CLA45 slices 0.3 seconds off its time to make the sprint in 4.1 seconds, which gives the sedan the same acceleration as a SL63 AMG. In addition to the powertrain tweaks, the 2016 models get a few other added luxuries. As in Europe, they receive the Dynamic Select System that uses a rotary knob select from multiple driving modes. Inside, there's standard keyless start, dual-zone climate controls, and Mercedes' latest infotainment unit. A "Turbo 4Matic" badge on the fender now hints at the vehicles' performance potential. The new Dynamic Plus Package is the major addition to the options list. It combines a limited slip differential at the front, AMG Adaptive Suspension, Race Mode, Performance Steering Wheel, and pushes the top speed to 167 mph. At the same time, the AMG Driver's Package is discontinued, and the AMG Performance Studio Package is dropped on the CLA45. Related Video:

Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.