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Automakers face reality of EVs' cost — to jobs, and their bottom line

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage FRANKFURT, Germany — European car bosses gathering for the Frankfurt auto show are beginning to address the realities of mass vehicle electrification, and its consequences for jobs and profit, their minds focused by government pledges to outlaw the combustion engine. As the latest such announcement by China added momentum to a push for zero-emissions motoring, Daimler, Volkswagen and PSA Group gave details about their electric programs that could give policymakers some pause. Planned electric Mercedes models will initially be just half as profitable as conventional alternatives, Daimler warned — forcing the group to find savings by outsourcing more component manufacturing, which may in turn threaten German jobs. "In-house production is almost irrelevant to the consumer," Daimler boss Dieter Zetsche told reporters on the eve of the Frankfurt Motor Show, in the midst of a German election campaign in which automotive jobs have loomed large. The company set a target of saving 4 billion euros ($4.8 billion) by 2025 to help fund the cost of its electric cars. "Daimler is the first company to state explicitly how much electric vehicles are going to hurt margins," said Bernstein analyst Max Warburton. "It was brave to go first — but of course it won't be the last." Volkswagen, for its part, said it was seeking new global supplier contracts to source 50 billion euros ($60 billion) of electric car content including batteries, which are not yet manufactured competitively in Europe. "A company like Volkswagen must lead, not follow," Chief Executive Matthias Mueller told reporters. VW diesel emissions-cheating exposed by U.S. regulators in 2015 triggered global public outrage, dozens more investigations into test-rigging by the wider industry and a push by some lawmakers to ban diesel and eventually all engines. TIGHTENING NOOSE Tesla shares jumped nearly 6 percent on Monday after a Chinese minister said it was a question of when, not if, Beijing bans fossil-fuel cars, tightening the noose around the combustion engine. France and Britain have promised its outright abolition by 2040. But PSA, the maker of Peugeots and Citroens, said it was concerned about the risks if consumers were left behind in the rush, and a new generation of battery cars does not sell.

2016 Mercedes-Benz GLE-Class First Drive

The name has changed, but the song remains, well, mostly the same. The updated 2016 Mercedes-Benz GLE-Class (nee M-Class) is all about refinement and a new attitude. Further up the range things have gone all Daft Punk – harder, better, faster, stronger. Merc's bread-and-butter SUV was last revamped in 2012, and this redesign essentially grafts the company's new corporate face and tail onto the vehicle formerly known as ML. A two-bar grille runs the expanse between stretched headlights. Above them sits a more sculpted hood with dual power lines. Below all that is a bumper with three large intakes, similar to Mercedes' sedans. The sides are untouched, but in back you'll find a new LED taillight design and trapezoidal tailpipe finishers. On the AMG Line trim pictured here, the elements rendered in chrome on the base model – like the central guard in front and diffuser panel in back – are done in black. The interior changes start with the driver staring at a new three-spoke steering wheel front-and-center, and a larger, eight-inch infotainment display on the right. That screen stands proud of the instrument panel, with two vents flanking it to remind you this isn't a clean redesign. Compare that to the freestanding tablet look, like on the C-Class, and you'll get what we're talking about. Below the big screen are the infotainment and HVAC controls that we've been looking at since 2012. The center stack newness ends there. Below the big screen are the infotainment and HVAC controls that we've been looking at since 2012. They feel really old now – perhaps because these same dials and buttons were in the E-Class sedan in mid-2009. The controls on the console, however, are overhauled, with the glossy, swoosh-shaped COMAND controller taking up residence next to the driver's arm. Beside that are a few buttons controlling functions like ride height and hill descent control, as well as the new Dynamic Select knob. This dial controls up to six driving modes. There's Comfort, Sport, Slippery, Off-Road Light, and Individual. Buyers who opt for the Off-Road Package will get a sixth mode, Off-Road+. Mercedes expects only 10 percent of GLE customers will want that capability. Every GLE comes with the basic five-setting Dynamic Select knob, no matter which of the five engines are under the hood. Here's where things get tricky, so we'll list the details for the sake of clarity.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos