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Mercedes 'could' do BMW i rival. But it won't

It's a safe bet that if one automaker does something, its big rival won't be far behind with a response. This is true no matter the country in question. So with BMW's i sub brand enjoying a firm, green standing, it seems like only a matter of time before Mercedes-Benz answers. Or not. Speaking to Autocar, the company's head of sales and marketing, Ola Kallenius, said Mercedes could absolutely conjure up an ultra-efficient sub-brand filled with unique, eco-friendly models to compete with the i3 and i8. Or, you know, it could just apply a fuel-sipping philosophy across the company's range and crush i with a far wider array of models and powertrains. "We could choose for the purpose-made electric vehicles to create some sort of sub-brand but, right now, Mercedes is focused on investing tremendous resources into the path towards zero emissions," Kallenius told Autocar. "It's something that will affect the whole portfolio." And that's not all. "What we're going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification," Kallenius said. "That's a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer." Zing. Kallenius went on to say that on top of the PHVs, MB will sell three all-electric models – two Smart-badged vehicles and the not-for-US B-Class – while its next fuel-cell model, a GLC-based CUV, will hit dealers at the end of 2017. Related Video:

Jalopnik and Consumer Reports see who can pull off the best snow drift

The weather throughout much of the United States is pretty awful at the moment with some combination of extremely low temperatures, inches of snow and maybe some ice underneath it all. The folks at Jalopnik and Consumer Reports are making the absolute best out of a difficult situation by heading to CR's snow-covered test track and attempting to make the longest drift in a quartet of very different performance vehicles. Jalopnik brought along a Mercedes-Benz E63 AMG S Wagon, a Subaru WRX STI, a BMW 228i and a 1973 Volkswagen Baja Bug (heck yeah!) for the challenge. Also, the track was perfect for this group, with a mix of packed snow in places and still a few inches of unsullied powder in spots too. Ostensibly the goal was to get the tail to step out through a particular corner, but in reality this was more about having hilarious fun in the snow with fast cars. The result just looks like the best time humanly possible in this weather.

Mercedes-AMG C63 Coupe caught on a presentation slide

The Internet can define the word "patience," but the Internet doesn't have any. The Mercedes-AMG C63 Coupe is slated for reveal in just a few days and it's been teased by the company, but we now have our first look at the real thing thanks to some sneaky camera technique during a presentation. Someone photographed two slides showing the coming Affalterbach coupe from the front three-quarter view and the rear. The C-Class coupe was just officially unveiled several days ago and It's not like we don't know the formula for this, but we still think this is a good looking sharpening of the coupe shape. Assuming the usual AMG model bifurcation, there will be a standard AMG C63 Coupe with a twin-turbo 4.0-liter V8 putting out 469 horsepower and 479 pound-feet of torque, and an S model with 503 hp and 516 lb-ft, both working through a seven-speed transmission. In addition to its greater power, the S gets a higher top speed. In a couple of days we'll have the rest of info and a lengthy press release.