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Mercedes considering GLA-based crossover coupe

BMW opened a whole Pandora's Box when it introduced the X6 back in 2008. Sure it made little sense, sacrificing all that "utility" for a little more "sport," but it's been a solid success for BMW - especially considering the nominal expense it cost to develop the X6 on top of the X5 on which it's based. Little wonder that, while BMW has already followed up with a smaller version in the form of the X4, other automakers are starting to catch up. And that includes Mercedes-Benz.
The German automaker is preparing to launch a new MLC, based on the M-Class but with a sportier silhouette, and previewed it with the Concept Coupe SUV at the Beijing Motor Show. But that's just the start, according to the latest report from Automotive News Europe.
Mercedes is reportedly considering spinning off an entire line of crossovers more for use on the road than off it. Which may go without saying for most crossovers on the market, but considering the Geländwagen with which Mercedes got its start in SUVs, would mean an even further departure than it has undertaken already.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

F1's Sebastian Vettel, Lewis Hamilton face off again in Austria

SPIELBERG, Austria - Sebastian Vettel celebrated his 30th birthday on Monday, but it can be safely assumed that Lewis Hamilton will not be bringing any gifts to Austria this weekend. After the "road rage" of Azerbaijan two weeks ago, the Formula One title rivals head to the bucolic surroundings of the scenic Red Bull Ring and its backdrop of hills and forests, with controversy still simmering. Vettel, Ferrari's championship leader, had risked a heavy penalty for his moment of madness in driving into Hamilton's Mercedes behind the safety car in Baku but instead the German arrives in Austria with no further sanction and the matter officially closed. Vettel has had to accept full responsibility, and apologize to Hamilton, and will have to stay on best behavior with a race ban looming if he collects any more penalty points on his license this weekend. The FIA said Monday's meeting was attended by top officials including race director Charlie Whiting and safety director Laurent Mekies. "Following detailed discussion and further examination of video and data evidence related to the incident, Sebastian Vettel admitted full responsibility," the FIA said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example." A formal apology was published on Vettel's personal website. "During the re-start lap, I got surprised by Lewis and ran into the back of his car. With hindsight, I don't believe he had any bad intentions," he said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example. "I love this sport and I am determined to represent it in a way that can be an example for future generations." But the incident, the sport's major talking point post-Baku, is unlikely to die down immediately even if Mercedes say they have moved on. Hamilton, for one, has said nothing. But he has kept social media buzzing with news he had "liked" a fan's supportive post on Instagram that said the Paris decision had sent the message that "you can do whatever you want on track, smash into each other but if you suck up and just apologize and you get away with it." Hamilton is now 14 points behind Vettel after eight of 20 races, with a loose headrest costing the Briton victory in Azerbaijan.