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Mercedes-Benz USA confirms relocation to Atlanta

Porsche, you no longer have Atlanta to yourself. Mercedes-Benz USA has confirmed that it will be moving its corporate headquarters (shown above) from Montvale, NJ, to Georgia's most populous city. This is the second high-profile corporate relocation in the past year, as Mercedes follows in the footsteps of Toyota, which announced its relocation from California to Texas back in April (Subaru also announced a relocation, but it was just four miles away from its old offices). According to the German company, executives and their staff will relocate to an interim facility in the city's Central Perimeter until a brand-new, long-term home is completed in 2017. Around 1,000 employees will be impacted by the move, although Mercedes didn't mention if any employees would be let go as a result of the relocation. The company won't be abandoning New Jersey completely, as it will retain "several operational areas" in both Montvale and Robbinsville, NJ. As Mercedes USA CEO Steve Cannon explains, there are a number of good reasons for the company's relocation. "Atlanta is a premier city which places us closer to our ever-growing Southeast customer base, our port in Brunswick, Georgia, and to Mercedes-Benz US International, our Alabama manufacturing facility, which accounts for half of the vehicles we sell here in the US," Cannon said in a statement. "For our employees, Atlanta offers a strong quality of life, terrific schools and wonderful cultural and recreational opportunities." Mercedes-Benz USA Announces Move of Corporate Headquarters to Atlanta Several operational areas to remain in New Jersey including Parts Distribution Center and Regional Office January 06, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced that it will relocate its corporate headquarters to Atlanta, Georgia, in a move designed to better serve its growing customer base and strengthen the company's position for long-term, sustainable growth. MBUSA executives and staff will relocate from its primary facility in Montvale, New Jersey, to a temporary facility in Atlanta's Central Perimeter on an interim basis. The company will construct a new, state-of-the-art headquarters expected to be completed in early 2017. MBUSA plans to begin moving employees starting in July 2015. The move, which will affect approximately 1,000 employees, will be phased to help minimize any disruption to business operations. Several operational areas will remain in both Montvale and Robbinsville, New Jersey.

Mercedes previews new C63 DTM racer alongside Edition 1

The new C-Class Coupe will undoubtedly be one of the main points of focus at the Mercedes-Benz pavilion in Frankfurt this year. But the Silver Star automaker will have more than just the base version to showcase. There's be the new AMG C63, and now two additional versions. First up is the Edition 1, the designation Mercedes often applies (in some markets anyway) to launch versions of exciting new models. For the C63 Coupe, the Edition 1 features a raft of upgrades, available in either standard (476 horsepower) or S (510 hp) states of tune. It's done up in one of two exterior appearance packages, in matte gray with either yellow trim or black. The Edition 1 also wears special 19-inch wheels in the front and 20-inchers at the back, ceramic brakes, enhanced aerodynamics package, more chrome and gloss-black trim, and an optimized interior with racing buckets. Alongside the Edition 1, Mercedes will also reveal the new DTM racing model in Frankfurt. And following the teaser sketch released the other day, it's giving us our first proper look at the new touring car right here. The new C63 DTM will replace the existing C-Coupe DTM (as it has been formally styled) that has represented the automaker in its local tin-top racing series since 2012 – winning seven races over the past four seasons, but not a championship yet. If looks are anything to go by, the new racing coupe could be up to the task. Special Model to Market Launch: Mercedes-AMG C 63 Coupe Edition 1: Inspired by Motorsport Affalterbach. Mercedes-AMG is bringing the C 63 Coupe Edition 1 special model to the starting line. The exclusive colour combination in designo Magno Selenite Grey with yellow film coating and black wheels with yellow painted rim flanges reflects the graphic design of the Frankfurt International Motor Show launch version of the Mercedes-AMG C 63 DTM racing coupe which will be used in the DTM next year. The special model is equipped with Performance seats and an aerodynamics package, highlighting its proximity to motorsport. The new Mercedes-AMG C 63 Coupe and C 63 S Coupe are also available as "Edition 1" special models from market launch. The extraordinary combination of exclusive design and equipment characteristics is inspired by the optical appearance of future Mercedes-AMG racing coupes which will compete in the popular DTM series in 2016. Two exterior designs address different customer wishes.

Mercedes Digital Light puts a light show on the road

Soon full-featured heads up displays, augmented reality, and intelligent lighting will all work together to provide drivers with the safest and most complete picture of the road ahead. Until then, it's one advance at a time, the latest being Digital Light for Mercedes-Maybach customers. Stuttgart engineers designed a small LED with more than a million micro-reflectors for each headlight. Hardware and software control the light pattern, and paint at least nine different graphics on the road in light to warn of safety issues ahead. Digital Light evolved from the intelligent headlights demonstrated on the Mercedes Experimental Safety Vehicle in 2009 — the same ESF2009 that previewed rear belt-bag inflating seatbelts. Back then, the main beams were composed of 100 LEDs, and a brain controlled each LED to create a specific and occasionally complex lighting pattern. The new Digital Light works with all the cameras, sensors, and navigation information employed by an S-Class, and has increased resolution 10,000-fold to roughly HD quality, with a commensurate rise in the complexity of available patterns and representations. Mercedes cites numerous benefits, one being a "virtually dazzle-free main beam," another being high beams that can selectively darken so as not to blind oncoming traffic or pedestrians. Some of the projected symbols include guide lines on the road representing the width of the sedan when navigating a narrow construction zone, an arrow pointing to a pedestrian either in or very near the road, a snowflake when the temperature drops below freezing, and a chevron placed on the center line or shoulder to warn a driver when he's leaving his lane or when there's someone in his blind spot. Digital Light will first go into service with selective fleet customers for the Mercedes-Maybach S-Class this year. Considering the state of current U.S. auto regulations, we wouldn't expect to see it here for a number of years. Related Video: Featured Gallery Mercedes-Benz Digital Light View 27 Photos News Source: Mercedes-Benz via New Atlas, Gizmodo Maybach Mercedes-Benz Technology Emerging Technologies Luxury Sedan mercedes-maybach